The feeling that there's never enough time, money, or energy isn't just stress. It's the invisible force controlling your business decisions. Most entrepreneurs don't realize they're operating from lack. They think they're being strategic, responsible, efficient. But Genea reveals how this underlying emotion creates a cycle of short-term choices that keep you busy but not growing. From procrastination to people-pleasing to that constant feeling of being behind, it all traces back to the same sou...
Jul 16, 2025•29 min•Ep. 121
What if the hardest conversations are actually the gateway to your deepest connections? Megan O'Nan learned this the hard way when she was outed in Mississippi and faced rejection from everyone she loved. Instead of running forever, she came back to heal those relationships and discovered something powerful: when you lead with your vulnerability instead of your defenses, everything changes. In this conversation with Genea, Megan shares the tools that transformed her most painful relationships in...
Jul 09, 2025•43 min•Ep. 120
You've invested in courses, worked with coaches, and followed all the manifestation advice. Yet your business still feels like an uphill battle. In this episode, Genea reveals why the popular "become the person who has what you want" formula keeps entrepreneurs spinning their wheels instead of creating real change. Through a powerful story about a business owner who overcame bullying but created new problems, she shows how focusing on surface-level traits like consistency and discipline misses t...
Jul 02, 2025•29 min•Ep. 119
In this episode, Genea sits down with business and lifestyle strategist Kathy Feather to explore the uncomfortable truth about change resistance in business. Together, they dive into why successful entrepreneurs must embrace change, even when it feels terrifying. Through Kathy's journey from risk-averse corporate employee to business owner, listeners gain insight into the real reasons many entrepreneurs resist change and how it silently caps their growth. For anyone who feels the tension between...
Jun 25, 2025•53 min•Ep. 118
When you've tried multiple coaches, courses, and "proven" systems but still can't break through to consistent success, the issue isn't what you're doing. It's the psychology driving every decision you make. In this episode, Genea reveals why traditional mindset work barely scratches the surface and what's really keeping you from the business growth you want. Here's what this conversation will shift for you: 🔹 Why your brain makes business decisions based on what happened before you turned 12 🔹...
Jun 18, 2025•32 min•Ep. 117
There's a difference between making money and building wealth. Between achieving success and sustaining it. David Meltzer learned this the hard way when he lost over $100 million and had to tell his mother he'd lost her house too. In this powerful conversation with Genea, David shares the three distinct phases of his entrepreneurial journey and the internal shifts that changed everything. This isn't your typical rags-to-riches story. It's about the hidden costs of building from scarcity, the emp...
Jun 11, 2025•25 min•Ep. 115
Most entrepreneurs don’t realize stress is making their business decisions. They think it’s normal to feel wired, tense, and "on edge" all the time. But stress isn’t a badge of honor. It’s the thing quietly destroying your long-term success. In this episode, Genea Barnes uncovers the real reason stress hijacks your creativity, collapses your capacity, and pulls you out of alignment. It’s not about working harder. It’s about shifting how you relate to pressure, so your nervous system isn’t runnin...
Jun 04, 2025•29 min•Ep. 116
In this episode, Genea dives deep with Roger Pearson, a tax professional who learned the hard way that strategy without foundation leads nowhere. After decades of starting businesses that never quite thrived, Roger discovered what was missing: the "why" behind business fundamentals. This conversation reveals the hidden reasons so many entrepreneurs struggle despite working hard and following expert advice. Roger shares how his journey from frustrated serial entrepreneur to successful business ad...
May 28, 2025•50 min•Ep. 114
The most capable entrepreneurs often struggle the most with asking for help. In this episode, Genea exposes the invisible patterns that keep business owners trapped in cycles of overwork and isolation despite their best efforts. Drawing from her own journey and client transformations, Genea illustrates why the energy behind your ask matters more than the words you use. And the “ask for help” blind spots that limit your business growth. This episode explores: 🔹 The paradox that keeps high-achiev...
May 21, 2025•36 min•Ep. 113
In this episode, Genea Barnes and Anthony Markey unravel the painful myth that's keeping purpose-driven entrepreneurs trapped: the belief that resistance equals laziness. Anthony, podcast host of "I Know A Guy," reveals how he went from hating parts of his business to discovering his zone of genius in meaningful connections. This conversation offers a permission slip to stop pushing against your nature and start flowing with your purpose. This episode pulls back the curtain on: 🔹 The crushing m...
May 14, 2025•44 min•Ep. 112
What if the version of you running your business isn’t actually you? In this powerful episode, Genea breaks down the hidden epidemic of inauthentic entrepreneurship, where even high performers live in personas and build empires that drain them. You’ll learn what it really means to "Be the Wolf," why radical authenticity is the foundation of sustainable success, and how shifting your inner foundation can change your revenue, your relationships, and your reality. If you’re chasing growth but feeli...
May 07, 2025•37 min•Ep. 111
"I'm great, but I'm tired" might be the most dangerous phrase in entrepreneurship. In this powerful conversation, Genea Barnes and Functional Physician and Burnout Expert Dr. Zarya Rubin expose why high-achievers often don't recognize burnout until they're already in crisis … and what it really costs them. Dr. Zarya reveals her journey from Harvard-educated physician to burnout casualty, sharing the personal wake-up call that forced her to confront the unsustainable patterns driving her exhausti...
Apr 30, 2025•57 min•Ep. 110
In this episode, Genea reveals the invisible force that's plateauing your business … subconscious avoidance. She dives into why smart, capable entrepreneurs find themselves unable to break through to their next level, despite doing "all the right things." Something deeper is at play when you consistently push certain tasks to tomorrow, feel too busy for the things that would actually move the needle, or struggle with giving feedback. These aren't random behaviors – they're protection mechanisms ...
Apr 23, 2025•35 min•Ep. 109
Most entrepreneurs hide their financial struggles behind a facade of success. In this episode, Genea and intuitive success mentor Lori Konkler pull back the curtain on the money patterns that sabotage business growth. Lori shares her journey from quick six-figure success to crushing business debt, revealing how focusing on external strategies kept her locked in cycles of financial stress. This vulnerable conversation explores why business plateaus happen even when you're "doing everything right"...
Apr 16, 2025•47 min•Ep. 108
Every business guru tells you to "delegate what you don't like doing"—but what if that advice is actually sabotaging your success? In this eye-opening episode, Genea Barnes challenges conventional wisdom and reveals why delegation without addressing your underlying resistance can tank your business. Through personal stories and powerful insights, she uncovers the subconscious patterns that drive poor delegation decisions and explains why these patterns don't disappear when you hire someone else....
Apr 09, 2025•32 min•Ep. 107
Building a dream team feels like the entrepreneurial holy grail—yet so many business owners struggle with knowing when to hire, who to hire, and how to lead effectively once they do. In this illuminating conversation with Chase Tucker, former Peloton instructor turned CEO, Genea explores the truth about what it takes to attract and maintain a team of A-players. Chase shares his journey from solo entrepreneur to team leader, including the personal transformations that were necessary before his bu...
Apr 02, 2025•52 min•Ep. 106
What if everything you've been taught about entrepreneurial success is missing the most critical piece? In this episode, Genea explores the powerful truth about why mindset matters more than strategy for sustainable business growth. The entrepreneurial world is full of gurus selling foolproof systems and strategies. Yet so many purpose-driven entrepreneurs find themselves working harder than ever while their results stay the same. Genea reveals why the real battleground isn't your marketing plan...
Mar 26, 2025•32 min•Ep. 105
You push. You grind. You sacrifice. Because that’s what it takes to succeed, right? But what happens when you get to the top … and still feel empty and miserable? That’s exactly what happened to Christian Ray Flores. Imagine this: international recording artist, millions of fans, number-one hits … but deeply unhappy. And here’s the thing, this doesn’t just happen to celebrities. It happens to entrepreneurs and high achievers too. We get trapped building the business, making money, and chasing th...
Mar 19, 2025•32 min•Ep. 104
You’re putting in the work. You’re following the steps. You’re doing EVERYTHING the gurus say will make you successful. So Why isn’t your business growing the way you want? Sure, some months are great. Others? Not so much. Some days, business feels easy. Other days, it’s hard and you question EVERYTHING. Here’s what no one tells you: If you’re business isn’t growing, it’s not because you aren’t working hard enough. It’s because something deeper is running the show. And until you see it, your har...
Mar 12, 2025•40 min•Ep. 103
What if the one thing keeping you from success isn’t lack of skill, strategy, or resources … but your fear of letting go? In this episode of Be the Wolf, we dive deep into the moment every entrepreneur faces … when to take the leap and trust yourself enough to make your passion a full-time business. Ralph Velasco spent plenty of time in jobs and owning businesses that didn’t light him up. Because he didn’t know how to turn his passion into a business. He walked away from security – not once, but...
Mar 05, 2025•47 min•Ep. 102
You’re trying to be smart. To be ready. Covering your bases “just in case.” But what if all that prepping is holding your business back? Buying too much inventory. Saving money instead of using it to grow. Running many strategies at once, hoping one will work. These might feel like smart moves—but they’re really fear-based safety nets that keep you running in place. In this episode of Be the Wolf, I talk about why playing not to lose slows your growth … and how to move into the play-to-win minds...
Feb 26, 2025•35 min•Ep. 101
What if the reason your business isn’t growing isn't your strategy or hard work What if it’s your voice? In this episode of Be the Wolf, I sit down with Soha Al-Jurf, an expert in voice psychology and coaching. We explore the deep connection between voice and your ability to create a business and life you love. Soha shares her transformational journey from being an opera singer with an unsolvable vocal crack to being a sought-after voice coach. Along the way, she learns how voice issues are ofte...
Feb 19, 2025•57 min•Ep. 100
My entrepreneur clients often ask me “how” to get their business to the next level. They feel like they're "doing all the right things." But nothing is working. The problem's not "what" they're doing. The problem is they don't (YET) have the understanding that makes it work. And when they try to “learn” what they need to know, they still get terrible results. What they don’t know is: what they need to learn and understand is OUTSIDE their current Success Zone. And until their Success Zone can ho...
Feb 12, 2025•44 min•Ep. 99
Sure it’s nice to have a clean and organized space, but can that help you do better in business? In this episode of ‘Be the Wolf,’ Julie Coraccio a professional declutterer shares the benefits that decluttering can have in your life and business. This is more than just professional organizing, and it’s more impactful than you could imagine. You’ll learn how clutter relates to business opportunities, focus, depression, staying small, creativity, and curiosity. You’ll also hear about Julie’s entre...
Feb 05, 2025•49 min•Ep. 98
Do you have trouble with sales and/or employee performance? How about meeting your quarterly and yearly business goals? For most entrepreneurs, the problem is less about what they’re doing, and more about how they are showing up. In this episode of ‘Be the Wolf,’ you’ll discover exactly why authenticity is a major component of taking your business to the next level. And there’s science to back it up! You can’t fake it till you make it when it comes to authenticity. With AI seeping into every asp...
Jan 29, 2025•37 min•Ep. 97
CEO and owner of Luna Float Spa, Courtney (Ketu) Thomas, was in jail during his third incarceration when a spark of inspiration set him on a new path toward success. That spark led Courtney to the next spark while watching Deepak Chopra on the Oprah Show. Since then, his business success has been fueled by the cleansing of the body and mind. He has been able to align with the natural laws of the universe to achieve goals with minimal effort. You’ll learn how he has increased his efficiency, effe...
Jan 22, 2025•57 min•Ep. 96
Ray Dalio says, “The quality of your life ultimately depends on the quality of your decisions.” This also means that your business is a direct result of your decisions. So are you happy with how it’s going? Or do you find that you have lots to complain and worry about? Things like your profits staying the same even though your revenue is going up and you’re working more than ever? Or maybe your revenue keeps going down even though you’re doing “all the right things.” The thing is, until you figu...
Jan 15, 2025•37 min•Ep. 95
Do you have unconventional ideas for your business, but worry you won’t succeed by stepping outside the box? You have to be brave and trust your gut in order to reach your business’s potential. But you can only do that if you’re willing to stand out. And that means embracing your authentic self and your inner weirdness … that’s where your best ideas come from. And it’s what makes you different from the competition. You can’t be concerned about what other people think. In fact, that’s a kiss of d...
Jan 08, 2025•52 min•Ep. 94
Ever wonder why you lose motivation trying to reach your goals … and why when you do reach them, you feel unsatisfied? Most entrepreneurs (and people) are chasing big dreams. But very few ever achieve them. And many of the ones who do, end up feeling unfulfilled and unsatisfied when they get there. In this New Year’s episode of ‘Be the Wolf,’ Genea deep dives into why traditional goal setting will not get you the results you desire. And why your typical goals are not even achievable. Plus you’ll...
Jan 01, 2025•39 min•Ep. 93
You’re so passionate about what you do, but other people just don’t get it. The harder you try to make them understand, the more they resist … and the more frustration you feel. I hate to break it to you, but this tactic is costing you business and will take a toll on your wellbeing in the long run. Genea sits down with Kate Gallin, a Heath Coach who transformed her business and relationships by letting go of the frustration and anger, backing herself 100%, and spending time around successful pe...
Dec 18, 2024•47 min•Ep. 92
