In episode 267, I delve into the powerful impact of story with Susan Rooney-Harding , Director of The Story Catchers . Susan explains how their evidence-based methodology harnesses stories for purpose to measure social impact in monitoring, evaluation and project reporting. Through story, they are able to humanise evaluation data, empowering decision makers to see real-life impact, beyond participation numbers or other standard metrics. Susan shares tips and insights on how to utilise stories to...
Oct 10, 2021•23 min•Season 6Ep. 267
In episode 266, I’m joined by Ethan White , host of Community TV Program, Off the Couch with Ethan which was awarded Best Outdoor & Recreation Program at the recent Antenna Awards . Through his camping-based travel show, Ethan aims to inspire young people and their families to get off the couch and into the great outdoors! Ethan shares what motivated him as a fourteen year old to start his own program and how he went about producing and getting sponsors to bring his vision to life. This is E...
Oct 03, 2021•25 min•Season 6Ep. 266
In episode 265 of Be The Drop , I’m very excited to share with you an episode from our Narrative Network podcast member, Women On The Move , which is hosted by Donny Walford , the Managing Director and Founder of Behind Closed Doors . It’s a privilege to work with Donny and her team to produce this podcast and I know you’ll love this episode where Donny chats with Dr Vanessa Guthrie who is an experienced Executive and Director with a successful career in the resources sector. Vanessa shares tips...
Sep 26, 2021•21 min•Season 6Ep. 265
In episode 264 of Be The Drop , I’m joined by Lauren Hillman , General Manager at Channel 44 to discuss the critical importance of sharing real stories that represent real life situations. Lauren shares her experience and insights from working in Commercial TV and broadcast radio, to her role now in Community TV. Lauren provides tips on how to pitch your idea and also what to watch out for as you move into production. We also share some exciting news from the recent Antenna Awards ! This is Laur...
Sep 19, 2021•23 min•Season 6Ep. 264
In episode 263 of Be The Drop , leadership and brand storytelling expert Gabrielle Dolan , returns to share her tips on how to tell Magnetic Stories . We discuss what brand storytelling is and the common mistakes businesses make when trying to tell their brand story. Gabrielle explains the five types of stories companies should seek to find and share, then also explains where and how to share them. This is Gabrielle’s version of Be The Drop ---- Are you considering starting a podcast? At Narrati...
Sep 12, 2021•25 min•Season 6Ep. 263
In episode 262 of Be The Drop , Keynote Marketing Speaker and Columnist for The Drum, Samuel Scott discusses how to walk the talk and be a purposeful company that actually delivers on their beliefs, even if it’s not always profitable. This interview was recorded at Pause Fest 2021 , and as a media partner of the event, I’m honoured to share some of these incredible discussions, helping to spread their positive impact. In his presentation, Samuel takes a neutral journalistic view and provides exa...
Sep 05, 2021•15 min•Season 6Ep. 262
In episode 261 of Be The Drop , fellow podcast host James Perrin from The Overview Effect , leads a panel discussion with Maree Lowes , Dirtgirl actor from Dirtgirlworld and docuseries Eat.Dirt; Chris Andrew, General Manager of Black Duck Foods and George Peppou, Co-Founder and CEO, Vow Food . The conversation is an informed and passionate look into issues impacting our food systems including sustainability, environmental impact and indigenous participation; collectively they provide ideas on ho...
Aug 29, 2021•23 min•Season 6Ep. 261
In episode 260 of Be The Drop , environmental scientist, author, adventurer and public speaker Tim Jarvis AM explains how he has linked his expeditions in Antarctica to his work supporting solutions for climate change and biodiversity loss. From re-creating Ernest Shackleton’s Epic Expedition to addressing world business leaders at global climate change events, Tim applies the same leadership and problem-solving ability. He also discusses the importance of understanding what individuals are moti...
Aug 22, 2021•20 min•Season 5Ep. 260
In episode 259 of Be The Drop , Mickey O’Brien, Cultural Educator and Advisor, descendant of the Kaurna and Narrunga peoples, reflects on the need to look for the commonalities, not for the differences in our cultures. Mickey shares how he’s working to support Aboriginal people to retain their knowledge whilst living in the pressures of a Western world. His mission is to help enable the oldest living culture in the world to be available and present. This is Mickey’s version of Be The Drop; recor...
Aug 15, 2021•23 min•Season 5Ep. 259
In episode 258 of Be The Drop , Anna Vincent, Film Producer and co-Founder of SLA Films discusses the requirement for filmmakers to embrace entrepreneurial principles. She explains how in the contemporary new world of film releases, creative teams can have a big impact on their film's success, by connecting directly with audiences through social media. This is Anna’s version of Be The Drop; recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliv...
Aug 08, 2021•23 min•Season 5Ep. 258
In episode 257 of Be The Drop , Nigel Wilson , Director at Australis Chambers discusses the underpinning structure and processes that are required to enable fast-moving and people focussed leadership. As we move through the covid-19 pandemic, Nigel looks at how we can utilise strategic governance frameworks to provide practical assistance for effective response, recovery and reconstruction leadership. This is Nigel's version of Be The Drop; recorded live at _SouthStart ---- Are you considering s...
Aug 01, 2021•15 min•Season 5Ep. 257
In episode 256 of Be The Drop , Principal at Startmate , Lauren Capelin explains how a well-structured pitch can help you attract investor attention. We discuss how knowing what to include and what to leave out of your story, will simultaneously demonstrate your value and build curiosity; leaving potential investors wanting to know more. This is Lauren’s version of Be The Drop LIVE from Southstart 2021 ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range o...
Jul 25, 2021•21 min•Season 5Ep. 256
In episode 255 of Be The Drop , Tyson Drake explains performance marketing as the ability to quantify how you're acquiring customers. He shares tips and insights into how you can track and review your marketing performance in terms of how much your customer acquisition costs and what return you're getting. Tyson explains how to use data and feedback mechanisms to improve and refine your message for maximum impact. This is Tyson’s version of Be The Drop; recorded live at _SouthStart ---- Are you ...
Jul 18, 2021•22 min•Season 5Ep. 255
In episode 254 of Be The Drop , Chief evangelist at Canva, Guy Kawasaki is in conversation with Peta Petrakis as they discuss how to hone, accelerate and amplify creativity. This interview was recorded at Pause Fest 2021 , and as a media partner of the event, it is my absolute pleasure to share some of the incredible discussions to help continue their positive impact. In this episode Guy draws on his extensive knowledge of innovation, entrepreneurship, social media, and marketing to share his th...
Jul 11, 2021•12 min•Season 5Ep. 254
In episode 253 of Be The Drop , experienced corporate lawyer Gerry Cawson , from Kain Lawyers discusses the process of capital raising and the different types of capital available at different stages of growth. The world of raising funds to grow your business can be complex and confusing but Gerry’s tips will help you navigate due diligence to surround yourself with the right people in order to find the right investors for your business. This is Gerry’s version of Be The Drop; recorded live at _...
Jul 04, 2021•16 min•Season 5Ep. 253
In episode 252 of Be The Drop , we look at how to forge space for creativity with Murray Galbraith , Founder at Half Decent and mentor with Startmate . Murray discusses the importance of building imagination blocks of time into your schedule, that include time for curiosity without a specific outcome. We discuss how removing boundaries and giving our brains creative space, enables freedom for our ideas and increases our problem solving abilities. This is Murray’s version of Be The Drop; recorded...
Jun 27, 2021•22 min•Season 5Ep. 252
In episode 251 of Be The Drop , Nicole Dyson , Founder of Future Anything , explains how they are working to transform young people’s passion and curiosity into innovative ideas that make their world a better place. Motivated to make education engaging and with real world relevance, Nicole utilised her teaching background to develop in-curriculum programs that empower educators to embed 21st Century Skills and build entrepreneurial mindsets in classrooms across Australia. This is Nicole’s versio...
Jun 20, 2021•20 min•Season 5Ep. 251
In episode 250 of Be The Drop , Tim Best, Operations Manager of the Vinnies Crisis Centres joins me to discuss the complex and sometimes life threatening issues facing women in crisis. He explains the prevalence of domestic violence as the key reason for women and children seeking crisis accommodation and support services. We also explore the importance of having brave and potentially confronting conversations to address why domestic violence instances are increasing. Tim also explains why fundr...
Jun 13, 2021•21 min•Season 5Ep. 250
In episode 249 of Be The Drop , we dive into social media and digital trends with Daniel Lean , the APAC Manager, Customer Success and Professional Services at Hootsuite. Over the past 12 months social media usage has increased but the question remains; how to improve ROI for social media and digital strategies? Daniel discusses some of the insights gained from the Hootsuite social trends report which looks at the most effective ways to boost traffic, get leads, and attract new customers in 2021...
Jun 06, 2021•18 min•Season 5Ep. 249
In episode 248, CEO and Co-founder at Fleet Space Technologies, Flavia Tata Nardini , shares her inspirational startup journey. Launching a space tech startup in Australia, at a time when the country didn’t yet have a space agency, took guts, commitment and hard work. Flavia steps us through lessons she’s learned and touches on her role as a female leader in a traditionally male dominated field. Flavia discusses the importance of working hard to realise our passions, in order to make a positive ...
May 30, 2021•17 min•Season 5Ep. 248
In episode 247, Standard Ledger Founder and Managing Partner, Remco Marcelis , shares his personal insights on Startup Maths. Motivated to help entrepreneurs avoid the challenges and personal cost associated with his journey, Remco explains the key financial aspects to consider when raising funds in the Startup process. He provides tips to help navigate the best outcomes for both Founders and Investors. Episode recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrativ...
May 23, 2021•20 min•Season 5Ep. 247
In episode 246, Katherine Boiciuc Director and Brent Duffy Joint Managing Director at Maximus International, discuss courageous leadership. They explain how internalised fear, created by negative self-talk holds us back and how we shift this through a committed change in mindset and the stories we tell ourselves. They also reveal tips and habits you can develop to become a better leader. Episode recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we ...
May 16, 2021•20 min•Season 5Ep. 246
In episode 245, founder of PR and communications firm Studio Self , Joan Westenberg, discusses storytelling and community. Joan explains that story is the centre of what brings people together to share who they are and what they believe in; and how you can genuinely engage with your audience's conversation by discovering who they are. This is Joan’s version of Be The Drop; recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of...
May 09, 2021•17 min•Season 5Ep. 245
In episode 244, Sérgio Brodsky , Principal Consultant at SURGE Advisory discusses the elements of foresight with Lucio Ribeiro , Business Strategy and Digital Consultant at Lucio.AI. This episode is a little different than my normal format, as the interview was recorded as a “Fireside Chat” at Pause Fest 2021 . Pause Fest has a mission to bring diverse intelligence together to fuel the next generation forward for good. As a Pause Fest media partner, it is my absolute pleasure to share some of th...
May 02, 2021•22 min•Season 5Ep. 244
In episode 243, we look back at some of our Be The Drop Tips. From genuine curiosity of your customers, to love and connection, my guests share their top tips on how you can communicate and amplify your story to create impact. Tips in this this episode are shared by Lisa Leong, Derrick McManus, Ben Bickford, Lauren Thiel, Matt Tarrant, Thomas Mayor, Sally Hardy, Sonya Ryan, Vinh Giang, Sheree Sullivan, Paul Kitching, Sally Paech, Matthew Michalewicz and Marc Fennell. ---- Are you considering sta...
Apr 25, 2021•18 min•Season 5Ep. 243
In episode 242, San-San Truong , Co-Chair of the Australian Graphic Design Association in Victoria and Design Director at Supersan Design discusses the importance of creativity. We talk about the value of structure in creativity, how the two work together and how to push the boundaries to create better or clearer messages. >> Episode recorded in conjunction with Pause Fest 2021 . ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast product...
Apr 18, 2021•16 min•Season 5Ep. 242
In episode 241, social researcher and bestselling author of 19 books, Hugh Mackay , discusses the joy of discovering who we are. He explains the importance of looking at our inner self, not with a view of independence but with one of interdependence. Hugh reveals ways to build this through re-connecting with a sense of community and interconnectedness. >> Recorded live at Adelaide Writers’ Week ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of ...
Apr 11, 2021•22 min•Season 5Ep. 241
In episode 240 of Be The Drop , Founder of Small Fires Publishing, Grace O’Hara explains why humans need humility for impact. We discuss how individuals can use their own power to remove obstacles for others - and why that’s important. Grace also shares why we should measure success in equal parts of impact and happiness. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce you...
Apr 04, 2021•19 min•Season 5Ep. 240
In episode 239, Founder of She’s The Boss Group, Jules Brooke discusses the current movement of change and how women are turning the challenges of the pandemic into opportunities to create positive progress. We talk about why it’s critical for women to empower other women and reflect on the importance of men as both allies and supporters of gender equality. >> Episode recorded in conjunction with Pause Fest 2021 . ---- Are you considering starting a podcast? At Narrative Marketing, we deli...
Mar 28, 2021•21 min•Season 5Ep. 239
In episode 238, Co-Founder of iDiscover, Ester van Steekelenburg explains why it’s important to keep cultural heritage alive for a more vibrant and viable urban future. She explains the value of unlocking community stories to connect people and places to help us celebrate the spirit of place. >> Episode recorded in conjunction with Pause Fest 2021 . ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like h...
Mar 21, 2021•17 min•Season 5Ep. 238
