In this episode, Mike returns from a short hiatus with life updates and a powerful guest interview featuring Claire, a data analyst turned Amazon Influencer. Claire brings her expertise in statistics, market research, and creator behavior to the conversation, breaking down what actually moves the needle for influencers. Claire shares key findings from her influencer surveys, including: 📊 Video quality vs. quantity — What matters more? 🎯 Thumbnails that convert — Why they play a bigger role tha...
Jun 29, 2025•55 min
In this solo episode of the Basic Influencer Strategies Podcast, Mike gets real about the rollercoaster of content creation — especially when your numbers suddenly drop. Pulling back the curtain on his own major income dip from April to May, Mike opens up about the emotional toll these slow months can take, and why it’s not always your fault. He breaks down the real reasons behind sudden performance declines — including shifts in Amazon’s algorithm, economic changes, and seasonal buyer behavior ...
May 18, 2025•13 min
In this episode of the Basic Influencer Strategies Podcast, Mike sits down with Kade Peterson, a leading content creator and co-founder of Viral Vue. Kade shares his journey from Amazon private label selling to rebuilding a multi-platform brand after losing his main TikTok account. You’ll learn how Viral Vue helps creators make smarter, faster decisions and why getting uncomfortable is key to long-term success. We talk about Kade’s start in Amazon and content creation, how Viral Vue was born and...
Apr 27, 2025•44 min
In this episode of the Basic Influencer Strategies podcast, Mike sits down with Erin Lawrence — a full-time content creator, YouTube strategist, and former TV journalist who’s grown her channel to nearly 100,000 subscribers. Erin shares how she made the leap from news anchor to influencer, how she consistently lands paid brand deals, and what it really takes to build a sustainable, profitable creator business. We dive into: Erin’s transition from traditional media to YouTube The real numbers beh...
Apr 06, 2025•1 hr 5 min
In this episode of the Basic Influencer Strategies Podcast, Mike sits down with Jesse Lakes, CEO of Geniuslink, to uncover proven strategies for maximizing affiliate earnings. Jesse shares his unique journey from whitewater rafting guide to affiliate marketing expert, offering insider tips on increasing conversion rates, managing multiple affiliate programs, and leveraging AI for efficiency. _________________________________________ They also discuss: ✅ How to optimize affiliate links for higher...
Mar 23, 2025•51 min
In Episode 64 of the Basic Influencer Strategies Podcast, Mike returns after a period of recovery from nasal surgery & welcomes guest Kevin Thomas. At 55 years old, Kevin is taking an early retirement & transitioning from his established career into content creation. He shares his journey, insights, & practical tips for leveraging Amazon's Creator Connections. He discusses his robust workflow, the importance of prioritizing high-impact products, & the benefits of making both hori...
Mar 09, 2025•52 min
In episode 63 of the Basic Influencer Strategies podcast, Mike thanks listeners for their support as he takes over from Andrew & Jim Ed. He discusses Amazon's recent transition from Creator Hub to Creator Studio, providing insights into the changes & their implications for influencers. Mike also shares his personal earnings breakdown for January & February, emphasizing the importance of Creator Connections & diversifying income streams. He offers advice on video metrics, product ...
Feb 24, 2025•24 min
In podcast episode number 62, Andrew acknowledges the long break since their last episode and discusses the busy lives of the co-hosts. Major life transitions, including new jobs and other commitments, have led to a significant announcement: Andrew and Jim Ed will hand over the reins of the podcast to Mike. Mike shares his impressive journey and earnings in the Amazon Influencer Program (AIP) and outlines his vision for the podcast moving forward. He plans to expand the podcast's scope to cover ...
Feb 06, 2025•45 min•Season 1Ep. 62
Welcome to the Amazon Influencer podcast #61. In the 61st episode of the podcast, the hosts discuss recent life changes, income updates, and future goals for 2025. Enjoying the podcast? Please leave us a review/rating and share with your friends. Need some one on one help? Reach out to us (sidehustleheroeshq@gmail.com or message us on FB) as we now offer coaching. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community: www.facebook.com/groups/amazon...
Dec 26, 2024•38 min•Season 1Ep. 61
In this milestone 60th episode of the Amazon Influencer Podcast, the hosts welcome back Mike Dancy, an expert in user-generated content (UGC) and Amazon Influencers. Mike shares his journey from discovering the Amazon Influencer Program to diversifying his income streams through YouTube and TikTok. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.c...
Dec 09, 2024•48 min•Season 1Ep. 60
Welcome to Episode 59 of the Amazon Influencer Podcast! In this podcast, Mike and Andrew talk about a host of topics from our latest sales trends, to conversion rates, creator connections updates, and finally our coaching program. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community: www.facebook.com/groups/amazoninfluencerssuccess/ Follow us on TikTok to get sneak ...
Nov 26, 2024•36 min•Season 1Ep. 59
Glass Half Full Perspectives: Jim Ed has earned over $4,000 from paid video reviews over the past year Both hosts still receiving valuable free products from Chinese sellers Planning spring yard sale with accumulated products Products can be used for holiday gifts and employee Christmas party items Updates & Tips: Using Descript software for podcast/video editing Now on TikTok - providing show previews and clips Recording schedule: Thursday evenings, released Sunday nights around 7-8pm Tips ...
Nov 13, 2024•36 min•Season 1Ep. 58
Welcome to Episode 57 of the Amazon Influencer Podcast! In this podcast, Mike and Andrew talk about the ins and outs of uploading AIP videos to YouTube. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price. Sign up below: https://bit.ly/provenazinfluence...
Oct 29, 2024•44 min•Season 1Ep. 57
Welcome to Episode 56 of the Amazon Influencer Podcast! In this podcast, Ali, a new AIP member joins us to talk about her experience with the program so far. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price. Sign up below: https://bit.ly/provenazinfl...
Oct 14, 2024•52 min•Season 1Ep. 56
Welcome to Episode 55 of the Amazon Influencer Podcast! In this podcast, Mike returns to the podcast (he's been on a few others). He's going to take a larger role with the podcast and he shares about his experience with Creator Connections. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers ...
Sep 30, 2024•55 min•Season 1Ep. 55
Welcome to Episode 54 of the Amazon Influencer Podcast! In this podcast, we interview new Amazon Influencer, Jourdan. She's off to a great start with almost 200 videos uploaded after just a few months. She shares her experience so far with the program and provides some valuable insights. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/a...
Sep 15, 2024•49 min•Season 1Ep. 54
Welcome to Episode 53 of the Amazon Influencer Podcast! In this podcast, we react to a great post from one of our FB group members, Jeff, about some recommended best practices/learnings from his AIP experience. Thanks, Jeff! Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles. ww...
Sep 03, 2024•36 min•Season 1Ep. 53
Welcome to Episode 52 of the Amazon Influencer Podcast! Yes, AIP numbers are lower again. Is it time to throw in the towel? Hardly! Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles. www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale...
Aug 22, 2024•36 min•Season 1Ep. 52
Welcome to Episode 51 of the Amazon Influencer Podcast! Jim Ed and Andrew interview an exciting guest Doug who is one of the original AIP members with over 3,000 videos. You'll be sure to learn a ton of things from this one. Make sure to check out a really cool tool that Doug is using to scale your AIP income. Get a 50% discount here when you use this link: https://fluencerfruitconnect.com/dougandniki Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Sid...
Aug 05, 2024•56 min•Season 1Ep. 51
Welcome to Episode 50 of the Amazon Influencer Podcast! Jim Ed and Andrew celebrate reaching the milestone of their 50th podcast episode. They reflect on their journey and the hosts express gratitude for their supportive listeners and the motivation they draw from them. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips ...
Jul 22, 2024•48 min•Season 1Ep. 50
Welcome to Episode 49 of the Amazon Influencer Podcast! On today's podcast we chat about lower numbers again and why we think that is going on. We also discuss Amazon's recent email about content duplication and the impact on us. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustle...
Jul 08, 2024•27 min•Season 1Ep. 49
Welcome to Episode 48 of the Amazon Influencer Podcast! On today's podcast we chat about Jim Ed's latest milestone and Andrew shares his experience with Creator Connections. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles. https://www.facebook.com/groups/sidehustlesheroeshq O...
Jun 24, 2024•22 min•Season 1Ep. 48
Welcome to Episode 47 of the Amazon Influencer Podcast! Guest, Michael joins the podcast to discuss creator connections and scaling with Airbnb. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles. https://www.facebook.com/groups/sidehustlesheroeshq Our Amazon Influencers course ...
Jun 10, 2024•54 min•Season 1Ep. 47
Welcome to Episode 46 of the Amazon Influencer Podcast! Today’s episode is packed with valuable insights and discussions about video creation, TikTok accounts for AIP, and an update on a recent Amazon conference. We also share our latest performance numbers Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategie...
May 27, 2024•25 min•Season 1Ep. 46
Welcome to Episode 45 of our Amazon Influencer podcast with your hosts Andrew and Jim Ed from Side Hustle Heroes HQ. Today. Enjoying the podcast? Please leave us a review/rating and share with your friends. We’ll give you the quick results of our headline test (sorry a little underwhelming). We'll also talk about TikTok. We mentioned a great tool called Shoplus to help you with your product research. Check it out here: https://www.shoplus.net/home. Are you interested in being a guest on our podc...
May 13, 2024•31 min•Season 1Ep. 45
Welcome to Episode 44 of our Amazon Influencer podcast with your hosts Andrew and Jim Ed from Side Hustle Heroes HQ. Today, we’ll give you an update on our headline test and the latest with UK/CA AIP. Enjoying the podcast? Please leave us a review/rating and share with your friends. Just a reminder that our Amazon Influencers course is available. Sign up below: https://bit.ly/provenazinfluencer To get a huge discount on the AIP course and/or to get started with Amazon FBA, you can sign up for th...
Apr 30, 2024•35 min•Season 1Ep. 44
Welcome to Episode 43 of our Amazon Influencers podcast with your hosts Andrew and Jim Ed from Side Hustle Heroes HQ. Today, we’re discussing exciting changes, testing new strategies, and sharing valuable insights into scaling your side hustle into the Amazon Influencer program. Enjoying the podcast? Please leave us a review/rating and share with your friends. Just a reminder that our Amazon Influencers course is available. Sign up below: https://bit.ly/provenazinfluencer To get a huge discount ...
Apr 14, 2024•36 min•Season 1Ep. 43
Welcome to the Amazon Influencer podcast, number 42. In this episode, Jim Ed and Andrew, originally known as the "Side Hustle Hero HQ Podcast," talk about their numbers, delegating AIP, and they discuss whether growth is linear with AIP. Enjoying the podcast? Please leave us a review/rating and share with your friends. Just a reminder that our new Amazon Influencers course is now live. The FB group is open and course content began January 24th. It's not too late for you to join. Sign up below: h...
Apr 01, 2024•48 min•Season 1Ep. 42
Introduction: Welcome to the Side Hustle Heroes HQ Podcast, now focused solely as the Amazon Influencers Podcast. In this episode, Jim Ed and Andrew discuss upcoming changes to the podcast, share their latest performance numbers in the Amazon Influencers Program, and dive into a general discussion about their observations and strategies for success within the program. What's New: Announcement of podcast rebranding to focus exclusively on the Amazon Influencer Program. Shift to a bi-weekly podcas...
Mar 17, 2024•36 min•Season 1Ep. 41
Welcome to a milestone episode of Side Hustle Heroes HQ. In this 40th episode, Jim and Andrew share their personal journeys, discuss the dynamics of taking risks in business, and delve into the latest strategies for leveraging TikTok to get into AIP. Enjoying the podcast? Please leave us a review/rating and share with your friends. Just a reminder that our new Amazon Influencers course is now live. The FB group is open and course content began January 24th. It's not too late for you to join. Sig...
Mar 04, 2024•39 min•Season 1Ep. 40
