Basic Bananas Radio

Mareketing and business strategies for small business success. We share the finest of details on the tried and tested marketing strategies to generate more customers. We also interveiw successful business owners about their approach. Enjoy the show!

Last refreshed: August 19th, 2025 at 12:02 AM ⓘ

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Episodes

S15 EPISODE 14: High-Performance Habits for Business Owners with Jay Pottenger

Feeling overwhelmed by the constant pressure to be “busy”? 😩 Ever catch yourself reacting to emails and notifications instead of focusing on what actually matters? In this energising episode, Kevin sits down with high-performance coach Jay Pottenger to blow up the myth that burnout equals success. You’ll get simple (and science-backed) habits to boost focus, ditch the stress spiral, and actually enjoy building your business. 🚀 In this episode, you will discover: ✅ How to swap hustle-mode for p...

Aug 03, 2025

S15 EPISODE 13: How to Build Powerful Business Collaborations and Reach the Female Market with Lisa Sweeney

In this inspiring episode, we explore why women often take a unique approach to building business relationships and business collaborations, how shared values can make or break a collaboration, and why regularly refreshing your strategy keeps you ahead of the game! In this episode, you’ll discover: 🌱 The importance of adopting an abundance mindset when seeking collaborations 🤝 Why aligning values is crucial for successful partnerships 👩‍💻 How to effectively reach and engage a female audience...

Jul 13, 2025•24 min

S15 EPISODE 12: How to Plan a Successful Business Exit with Bruce Eckfeldt

What’s your end game? Whether you’re aiming for a strategic sale, a financial windfall, or a smooth succession, this episode dives deep into the business exit process, packed with practical advice on how to exit with confidence and maximise value—and what happens post-exit. In this episode you’ll discover: How to define your end goal and the reputation you’ll need for a successful exit. What criteria to set for your ideal exit, from capital requirements to involvement post-sale. How to scale and...

Jul 06, 2025

S15 EPISODE 11: Mastering B2B Sales with Richard Walton: The Myths, The Mistakes, and The Motivation

Still clinging to outdated B2B sales tactics that just don’t cut it? Most businesses are stuck following so-called ‘proven’ strategies that actually sabotage their success. In this episode, we shake things up with sales expert Richard Walton, who exposes the biggest sales myths, most costly mistakes, and the game-changing ways to fire up your team. In this episode, you will discover: The sales myths killing your deals—and what to do instead. A bold ‘old-school’ approach that actually works. How ...

Jun 18, 2025•27 min

S15 EPISODE 10: The AI Boom Is Here – What It Means for You as a Business Owner with Kevin Bees

AI is no longer the future—it’s happening right now, in fact, it has been for years:-). From kids creating books with a few clicks to businesses saving hours with smart tools, artificial intelligence is transforming how we work, create, and connect. In this exciting episode, Franziska sits down with the brilliant Kevin Bees to explore how entrepreneurs can harness this revolution instead of getting left behind. Whether you’re already using AI or just dipping your toes in, this conversation will ...

Jun 08, 2025

S15 EPISODE 09: The Real Way to Use LinkedIn for Business with Joe Apfelbaum

LinkedIn isn’t just a social media platform—it’s a 24/7 networking event that can transform your business. With over 52,000 followers, Joe Apfelbaum knows how to leverage LinkedIn to generate leads, make meaningful connections, and grow businesses strategically. In this episode, we’ll explore how to overcome the fear of posting, the power of AI in LinkedIn marketing, and the essential hacks that will save you years of trial and error. In this episode, you’ll discover: Why LinkedIn is the ultimat...

May 26, 2025

S15 EPISODE 08: The Power of Brand Archetypes with Tracey Felicidade Jones

What makes a brand stand the test of time? Why do some businesses become household names while others fade into obscurity? In this episode, we dive deep into the art of branding with Tracey Felicidade Jones, a passionate brand builder and creative thinker who has worked with major companies before launching her own branding agency. She shares how the biggest brands, like Nestlé, have mastered their identity, stayed true to their core values, and leveraged brand archetypes to build trust and loya...

May 12, 2025•27 min

S15 EPISODE 07: The Life Cycle for Smart Digital Marketing Success with Jim Mitte

Ever wonder why some digital marketing strategies thrive while others flounder? The secret might just lie in nature—specifically, in the life cycle of a turtle. In this episode, we explore the brilliant Turtlehut Life Cycle Marketing Model , a fresh take on building and sustaining a powerful digital presence. Whether you’re starting from scratch or looking to scale, this conversation with Jim Mitte will help you align your marketing efforts with the natural rhythm of growth—turtle style! In this...

May 04, 2025•18 min

S15 EPISODE 06: How to Protect and Commercialise Your Brand with Innovation Expert Simon Rowell

Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we’re diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation Liberation Front. Simon is on a mission to help great ideas thrive, and he’s sharing the inside scoop on trademarks, commercialisation, and how to avoid the classic branding blunders that could cost you big time. From the legendary Burger Ki...

Apr 06, 2025•22 min

S15 EPISODE 05: The B2B Sales Playbook with David Fastuca

Sales is the lifeblood of any business, yet many founders struggle to create a repeatable and scalable sales system. What if you had a playbook to generate a flood of qualified deals and close them with confidence? In this episode, we dive into the B2B Sales Playbook, a tactical guide to building a winning sales operating system. In this episode, you will discover: ✔ How David Fastuca has applied this system to multiple businesses. ✔ The best way to get past gatekeepers. ✔ The exact script for y...

Mar 26, 2025•33 min

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