LinkedIn: Be a Person, Not a Pitch
Sep 28, 2022•38 min•Season 1Ep. 2
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Episode description
We're kicking off the show with a hard look at the cybersecurity vendor/customer relationship on LinkedIn. It's only fitting, given it where we first met. At its best, LinkedIn is a place to connect with thought leaders and make new professional connections that help you thrive. At its worst, the platform can feel like a speed-dating hellscape.
- What's the best way for sellers to approach prospects on LinkedIn?
- How do you add value?
- How do CISOs like to use it?
We go after bad practices with bare knuckles, but get down to brass tacks with advice on posting rhythm, post types, and how to get the most out of this valuable platform.
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