Chris Castaldo on How He Buys as a CISO
Oct 20, 2022•34 min•Season 1Ep. 4
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Is your sales process showing through?! Chris Castaldo, CISO at Crossbeam, jumps into the ring to talk about the worst and best he’s experienced on the buying side. Having started on the vendor side, Chris has a deep understanding of sales qualification. In this episode, we get into:
- How he views his role as a CISO when it comes to learning about new tech
- The value of partnerships over transactions
- His preferred method for reaching him
- Why “cold everything” is dead
We take on audience questions, and then get down to Brass Tacks: Chris’s top 3 recommendations to sales leaders for how to improve their processes.
If you like what you hear, subscribe today!
For the best experience, listen in Metacast app for iOS or Android