Stop Marketing Like It’s 1999 - podcast episode cover

Stop Marketing Like It’s 1999

Apr 08, 202546 min
--:--
--:--
Listen in podcast apps:
Metacast
Spotify
Youtube
RSS

Episode description

In an evolving banking ecosystem, CMOs must approach AI as a transformative force while avoiding the pitfalls of short-term thinking. To drive differentiation, forward-thinking marketing leaders must leverage first-party data foundations, AI tools, and human creativity and stop marketing like it’s in 1999. On today’s episode of Banking Transformed, my friend Eric Fulwiler, who is the co-founder and CEO of the marketing consultancy Rival, joins me to discuss how true marketing innovation will come not from the AI tools themselves but from proprietary customer insights and creative application of AI outputs. Eric also shares practical frameworks for CMOs to evaluate AI investments, build team capabilities, and maintain a strategic perspective amid rapid change while providing tips for ongoing AI learning.
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast
Stop Marketing Like It’s 1999 | Banking Transformed with Jim Marous podcast - Listen or read transcript on Metacast