Episode 86: The Bridge Between Brand and Experience
Dec 20, 2021•24 min•Season 1Ep. 86
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
You’ve got brand. You’ve got customer and member experience. But are you focusing enough on the link between the two?
We’re talking bridges here, folks. And joining me to offer his expert advice on what steps financial institutions can take is Co-Founder and President of InnerView Group, Chris Wallace—this week on CRMNEXT’s Banking on Experience.
Topics we covered include:
- Biggest misconceptions about experience in the financial world
- The role that brand plays
- Measuring experience: foundational steps for FIs
- How your FI can manage branding experience more effectively
- Who owns experience in your org
- Technology’s Role
- And more
Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for Banking on Experience in your favorite podcast player.
For the best experience, listen in Metacast app for iOS or Android