Episode 54: How to Use Predictive Analytics to Make Better Decisions

From comic books to ancient mythology: humans have long fantasized about gaining the power to see the future.

What if I told you your financial brand can get close?

It may not quite be a crystal ball, but today’s guest, Andy Rossmeissl, CEO of Faraday, says predictive analytics can help you make better decisions for your business and, in this episode, he explains how.

We discuss:

- The benefit of outsourcing predictive analytics

- How to take an incremental approach to prediction (and why you should)

- The 3 areas financial institutions have been most effective at using predictive analytics

- Why ethical data matters more than ever

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