Episode 48: True Omnichannel Creates a 360° Customer View
Mar 22, 2021•35 min•Season 1Ep. 48
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Episode description
You may think you’ve nailed omnichannel if you communicate in multiple channels... Not so.
A true omnichannel approach means developing a cohesive view of the customer and how they want to communicate.
In this episode, I interview omnichannel master Jason Osborne, Global Head of Consumer Banking at Genpact.
Jason & I talked about:
- What true omnichannel is
- 2 impediments to orchestrating your data
- Stories and examples of a successful omnichannel strategy
- The first 2 steps to get in the right omnichannel frame of mind
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