Banking on Cultura: Where Latino Culture and Entrepreneurship Collide - podcast cover

Banking on Cultura: Where Latino Culture and Entrepreneurship Collide

Victoria Jenn Rodriguezwww.bankingonculturamedia.com

Whether you're an aspiring entrepreneur seeking guidance, a seasoned business professional looking for fresh perspectives, or simply a curious listener eager to delve into the heart of Latino culture and entrepreneurship, Banking on Cultura offers something for everyone.

This podcast taps into the vibrancy & complexity of Latino culture, entrepreneurship, & all the bochiche in between. Here you will learn tangible strategies on how to start and scale your business by using your culture and authenticity as a competitive advantage vs an Achilles' heel. 

Serving her audience with spicy intellect & the perfect pinch of sass, host Victoria Jenn Rodriguez, curates a space where taboo topics are the norm, & Spanglish is the language of choice. 

Victoria Jenn is a Latina Master Mindset & Business Consultant,  often referred to as the "Imposter Syndrome Killah" With over two decades of experience, she has trained over 20,000 leaders & entrepreneurs on how to optimize performance while maintaining a focus on emotional wellbeing.  

Learn more at: www.VictoriaJenn.com

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Episodes

EP. 74: From Grit to Global: The Latina Story Walmart Couldn’t Ignore (Ft. Qiana Aviles)

In this episode, host Victoria Jenn, sits down with powerhouse serial entrepreneur, Qiana Aviles. From her roots growing up Puerto Rican in Brooklyn, getting arrested, to founding multiple successful businesses and landing a groundbreaking wellness-and-beauty deal with Walmart, Qiana drops all the tea on her inspiring journey. We get real and raw about: Overcoming a federal indictment to rewriting her story Navigating stigma and breaking generational curses Behind-the-scenes of pitching and land...

Jul 01, 202559 minSeason 6Ep. 74

EP 73: 5 Ways to Win Corporate Contracts Even if Budget Cuts Are Happening

Join the Mastermind to Secure 5-6 Figure Corporate Contracts Here: https://www.victoriajenn.com/securethebigbag2025 Welcome back to Banking on Cultura! This week’s episode is all about leveling up! Victoria Jenn pulls back the curtain on her signature strategies for securing five- and six-figure corporate and government contracts—the same career-shifting moves that catapulted her from corporate life to entrepreneurship. Whether you’re an experienced business owner, just getting started, or still...

Jun 17, 202528 minSeason 5Ep. 73

EP 72: Loving Without Depleting: The Blueprint for Finding Purpose and Success ft. Susana Briscoe Alba

Join my upcoming Mastermind: https://www.victoriajenn.com/securethebigbag2025 This week, host Victoria Jenn is joined by powerhouse guest Susana Briscoe Alba, corporate executive turned entrepreneur. Susana, proudly 1000% Dominicana, shares her inspiring journey from leading in higher education to becoming a sought-after career strategist and author with Penguin Random House. Together, Victoria Jenn and Susana dive deep into the importance of finding your voice, leveraging your cultura as a comp...

Jun 03, 20251 hr 4 minSeason 5Ep. 72

EP 71: The Cost of Blending In: How Dr. Nadja Fidelia Broke Barriers on Wall Street

RSVP to secure 5-6 figure corporate contracts mastermind: https://www.victoriajenn.com/securethebigbag2025 At just 11 years old, Dr. Nadja Fidelia’s father told her: “The worst thing to be is born Black, and even worse, a Black woman.” In this unfiltered, deeply powerful interview, Dr. Fidelia shares how those words shaped her journey to becoming one of the top Black executives on Wall Street. She unpacks the emotional and strategic choices that helped her climb the ranks in a world dominated by...

May 20, 202557 minSeason 5Ep. 71

EP 70: Love Is Blind, But Latinas See Everything ft. Reality TV Star Nancy Rodriguez

Join my free mentorship community at www.FortunaLatina.net Ever wondered what it’s really like to find love on reality TV? Nancy Rodriguez from Netflix’s Love is Blind Season 3 is here to spill all the behind-the-scenes tea — from applying for the show, the checks collected, to dealing with the emotional aftermath in front of millions. We also learn about her multi-million dollar real estate portfolio and her work projects post Love is Blind, because this Latina is more than just beauty - she al...

May 13, 20251 hr 4 minSeason 5Ep. 70

EP 69: The Truth About Landing a Book Deal and Living a Plant-Based Life | Karla Salinari

Join My FREE Mentorship, Fortuna Latina: www.FortunaLatina.net This week Victoria Jenn sits down with Karla Salinari, a nutritionist, educator, and cookbook author of Abuela’s Plant Based Kitchen. Karla opens up about her journey from a 20-year career in finance to building a successful business around plant-based nutrition. She shares her family’s legacy of vegetarian living in Puerto Rico, the process of writing and publishing her cookbook, and how she turned her passion into purpose. Discover...

Apr 29, 202551 minSeason 5Ep. 69

EP 68: How to Overcome Burnout and Find Your Purpose | Lissette Rios

Join Fortuna Latina: www.FortunaLatina.net This week Victoria Jenn sits down with Lissette Rios, an absolute powerhouse in PR and influencer marketing, as she shares what it was like to build and scale a successful PR agency that she ultimately decided to close during its peak while making millions. We get into the real stuff, like how she’s stayed true to her cultura while pushing boundaries in mainstream marketing, and the toll burnout can take when you're constantly in grind mode. We also tou...

Apr 15, 20251 hr 11 minSeason 5Ep. 68

The Power of Mindset: How to Transform Your Thinking ft. Ivette Mayo REPLAY

Join Fortuna Latina: www.FortunaLatina.net This week we're resharing a powerful episode, joined by Victoria Jenn’s long time mentor, Ivette Mayo. In this interview, Ivette candidly shares how she overcame years of physical and verbal abuse, to becoming one of the most recognized professional development experts in the world. Her story will mobilize you to let go of any limiting beliefs, deadweight relationships, and provide a guide on how to create new belief systems and behaviors so you can own...

Apr 08, 202558 min

EP 67: Building Community and Overcoming Social Media Backlash with Kayelani Vasquez

Join Fortuna Latina: www.FortunaLatina.net In this episode, we explore the highs and lows of entrepreneurship, the journey of building a community of women, and the challenges that come with creating a successful event series. Expect candid conversations about the behind-the-scenes realities of entrepreneurship, including the challenges of maintaining authenticity and resilience in the face of public criticism. Kayelani Vazquez, CEO of Boss Babes & Brunch shares her inspiring story of leavin...

Apr 01, 202555 minSeason 5Ep. 67

EP 66: Networking Secrets to Secure the Big Bag

Join the Dare to Leap Academy: https://www.victoriajenn.com/training This week I take you behind the scenes of a Dare to Leap Academy coaching call and share valuable insights and hacks from my recent trip to Atlanta. You will learn how to build meaningful relationships, the power of serving others first, and why sometimes it's okay to keep your wins private—as long as the check clears! I also share practical tips for standing out in any room and why networking is key to scaling up your business...

Mar 25, 202530 minSeason 5Ep. 66

Empires & Emotions: Navigating Entrepreneurship, Postpartum, & Marriage ft. Grizel "La ChaChi" Del Valle & Chef Kelvin Fernandez REPLAY

🌟 LIMITED TIME ONLY: FREE TRAINING 🌟 ➡️ Register Here: https://www.victoriajenn.com/training We kick off Season 2 with the legendary Grizel "La Chachi" Del Valle and hubby Celebrity Chef Kelvin Fernandez, with their first ever interview as a couple. Tune in as they break down what really goes down behind the scenes of a power couple in the entertainment business. From working with Jennifer Lopez (JLo), Romeo Santos, to postpartum depression, to shooting your shot on the gram, this episode is f...

Mar 18, 20251 hr 11 min

EP 65: Navigating Authenticity and Success with Top Latina Comedian Gina Brillon

👉🏼 Grab the FREE Top Hacks Workbook for Entrepreneurs here: https://www.victoriajenn.com/freeworkbook2025 This week we’re thrilled to welcome the fabulous Gina Brillon, a top Latina comedian, actor, and author, hailing from the boogie-down Bronx. Join us as we explore Gina's journey in the entertainment industry, her insights on staying authentic, and how she managed to secure deals with some of the largest networks in the world. During the Talk that Talk segment, Victoria Jenn and Gina dive d...

Mar 11, 20251 hrSeason 5Ep. 65

EP 64: How to Build a Profitable Brand Embracing Your Culture | Esmeralda Baez

👉🏼 Grab the FREE Top Hacks Workbook for Entrepreneurs here: https://www.victoriajenn.com/freeworkbook2025 Esmeralda Baez came to this country in her teens living with her family of 5 in one room, didn’t speak a word of English, suffered from a stroke, and managed to become one of the top Dominican women in media. 💃🏻 In this episode, Esme shares how she has built a profitable personal brand using her cultura as a competitive advantage and gives us a peek into her entrepreneurial ventures. 🌶️...

Mar 04, 20251 hrSeason 5Ep. 64

EP 63: Cancer Survivor to Jewelry Designer: Simone I. Smith's Inspirational Journey

👉🏼 Grab the FREE Top Hacks Workbook for Entrepreneurs here: https://www.victoriajenn.com/freeworkbook2025 In this episode, host Victoria Jenn Rodriguez sits down with jewelry designer, entrepreneur and philanthropist Simone I. Smith. Known for her successful jewelry line and being married to hip-hop icon LL Cool J for over 29 years, Simone shares her journey from being an "around the way girl" to building her empire with her bestie, Mary J. Blige. Get ready for gems on: Building successful bus...

Feb 25, 202556 minSeason 5Ep. 63

EP 62: Millionaire Brain: What the Wealthy Have in Common | Candy Calderón

This week, Victoria Jenn shares a clip from her annual #SecureTheBigBag & Wellness Summit. Meet wellness expert Candy Calderón as she delivers a powerful keynote on brain health and cognitive wellness from a Latina perspective. In this eye-opening talk, Candy shares personal stories of burnout, discusses why brain health matters especially for communities of color, and provides practical strategies to optimize your brain function. Discover simple brain exercises, nutrition tips, and lifestyl...

Feb 11, 202528 minSeason 5Ep. 62

EP 61: Balancing Caregiving and Entrepreneurship: My Journey and Best Practices

In this vulnerable solo episode, Victoria Jenn shares her recent experience as a caregiver for her father who underwent major spinal surgery. From managing hospital stays to handling paperwork, she breaks down everything you need to know about caring for a loved one while maintaining your own well-being and business. Key Topics: - Important documents & paperwork you need - Self-care tips while being a caregiver - How to keep your loved one's spirits up - Managing a business during family eme...

Jan 28, 202550 minSeason 4Ep. 61

Why You Need to Invest in Cannabis Before It's Too Late | Christine De La Rosa REPLAY

This episode originally released September 23rd, 2023. Victoria Jenn welcomes the #1 Latina in Cannabis, Christine De La Rosa, CEO and founder of the People's Ecosystem, a cannabis company in California and New Mexico. Christine is a trailblazer in the industry, serving as the fund manager for the People's Group, a fund that invests in BIPOC and women-led cannabis companies. She shares her remarkable journey into the industry, driven by her personal experience using cannabis to manage her crippl...

Jan 21, 20251 hr 17 min

EP 60: Mastering Money Conversations and Creative Worth | DJ Mode

This week we had an incredible session with the one and only DJ Mode aka Efrain Merced. DJ Mode shares his inspiring journey from the Bronx projects to DJing for Britney Spears, and becoming the first Latino DJ to headline the US Open. We also covered the importance of negotiation strategies, building strong client relationships, and scaling your business. Don’t miss this episode—it’s packed with actionable advice to elevate your entrepreneurial game! Follow Dj Mode: @DJModeNYC Follow our Host, ...

Jan 14, 202553 minSeason 4Ep. 60

Beyond the Fairytale: Real Talk on Motherhood, and Dating as an Entrepreneur | Alechia Reese REPLAY

WARNING: This episode is for grown folks. Expect grown language. Grab your ear pods if the kiddos are around, and leave the pearls at home, because we get deep and honest in this episode. Victoria Jenn and Alechia Reese, an international host and transformation coach discuss: The misconceptions and harsh realities of motherhood and marriage. The impact of societal expectations on women, especially regarding motherhood, marriage, and career choices. Alechia's unique approach to dating and buildin...

Jan 07, 202558 min

EP 59: 5 Journal Prompts for a STRONG START to 2025

🌟 LIMITED TIME ONLY: FREE Workbook🌟 Claim it Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3DLTYPX A new year calls for new journal prompts to get you thinking about your purpose in 2025 and beyond. This week Victoria Jenn shares her top prompts for identifying your passion, reinventing yourself, and setting yourself up to unleash the badass that lives within you. Don't forget to tag #BankingOnCultura or @ us to let us know what you think of this week's episode! Follow our Host, Victoria Jenn: 📲Instagram: ⁠...

Dec 31, 202420 minSeason 4Ep. 59

EP 58: Do Holiday Traditions Uplift the Culture or Hold Us Back - Live From Miami |The Mama’s Den

🎄 This week we’re live from Miami joined by the ladies of The Mama’s Den discussing the highs and lows of family traditions and the pressure women face to upload traditions. 🎁 BOC Squad, what holiday traditions are important to you? Is there a specific story you want to share with us? Get in on the conversation and let us know over at BankingOnCultura@gmail.com OR you can always submit a DM over @bankingoncultura on Instagram. Follow our guests: @themamasdenpodcast Follow our Host, Victoria Je...

Dec 24, 202432 minSeason 4Ep. 58

EP 57: How to Make Money Podcasting and Art Basel Recap

Victoria Jenn is back from Miami and sharing her experience at Art Basel. She also gets into the details of how she’s making money with the podcast and what you should take into consideration when launching and growing a podcast. If you want the inside scoop on how Banking on Cultura was born, the value of attending Art Basel, and how to start, market, and grow your podcast by working with top brands, this episode is for you. Don't forget to tag #BankingOnCultura or @ us to let us know what you ...

Dec 17, 202453 minSeason 4Ep. 57

Daddy’s Little Girl: How to Care for an Elderly Parent & Keep Them Young | Victor Rodriguez REPLAY

In this episode, Victoria Jenn sits down with the main man in her life, her father, Victor Rodriguez. From Victor's migration journey from Puerto Rico at the mere age of 15 with only $15 in his pocket, to the hustle and bustle of New York, they dive into stories filled with both tears and laughter. Victor doesn't just share tales from the past, he also drops gems on how to raise kids as a single parent, and some OG wisdom on how to find your happy. In this episode, Victoria Jenn and Victor Rodri...

Dec 10, 202446 min

EP 56: Wellness on the Hustle: Health Hacks for Busy Entrepreneurs | Marquese Martin-Hayes

✨Join the 2025 Summit Waitlist: https://www.victoriajenn.com/summit2025waitlist This week Victoria Jenn is joined by her Health Coach, Marquese Martin-Hayes. Tune in as she gives you a behind the scenes look on her journey to losing 30+ pounds, challenges she faced on her journey, and the 1 thing you absolutely need to do to make your health a part of your everyday routine. This is a replay from the 7th Annual #SecureTheBigBag & Wellness Summit. Learn tangible strategies to help you manage y...

Dec 03, 202435 minSeason 4Ep. 56

EP 55: Vulnerability is Freedom: How to Release Your Fears & Tap Into Your Divine Power + Summit Recap

This week Victoria Jenn goes solo and provides an intimate recap of her major lessons learned at the #SecureTheBigBag & Wellness Summit. She also shares a very important mistake she made that will show you how to be a more vulnerable leader and will help you embrace failure as your entry point to freedom. If you have a hard time letting go of your mistakes, have difficulty giving yourself grace, or struggle with being authentic and vulnerable, this episode is for you! ✨Join the 2025 Summit W...

Nov 26, 202435 minSeason 4Ep. 55

EP 54: Going Viral To Get Paid: How to Quit Your 9-5 and Become An Influencer ft. Ken Starrrz

GRAB YOUR 🎟️ to the #SecureTheBigBag & Wellness Summit 2024 👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽 https://www.SecureTheBigBag.com This week Victoria Jenn sits down with viral sensation Kenneth Reyes aka Ken Starrz, who has built his career making people laugh and helping them find happiness within. In this episode prepare to laugh while learning how to create viral content, stay consist, and close brand deals. You can also catch Victoria Jenn coaching Ken Starrz live in real time. If you’re thinking...

Nov 05, 202458 minSeason 4Ep. 54

EP 53: How to Manage Your Wealth and Health Without Losing Your Sanity ft. Hady Mendez

GRAB YOUR 🎟️ to the #SecureTheBigBag & Wellness Summit 2024 👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽 https://www.SecureTheBigBag.com This week Victoria Jenn is on the opposite side of the mic as she’s interviewed by Hady Mendez of Boldly Speaking. In this episode, Victoria Jenn shares her journey on leaving corporate and building a half a million dollar empire, without losing her authenticity. She also gives you a behind the scenes look on how she grew up, major influences in her life, blanching her he...

Oct 29, 202454 minSeason 4Ep. 53

EP 52: How to Host Events Without Breaking the Bank

GRAB YOUR 🎟️ to the #SecureTheBigBag & Wellness Summit 2024 👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽 https://www.SecureTheBigBag.com This week Victoria Jenn breaks down the game on how she manages her events including her upcoming Summit i.e. budgeting, the planning process, curating the program, locking down speakers, and most importantly how to raise money vs spending your own. She also gives you a behind the scenes look on how to sell at events so you can make a profit without ticket sells. If you’r...

Oct 15, 202444 minSeason 4Ep. 52

EP 51: How to Get Paid as a Content Creator and Build Community | Dean Huertas

GRAB YOUR 🎟️ to the #SecureTheBigBag & Wellness Summit 2024 👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽 https://www.SecureTheBigBag.com This week we welcome Activist & Content Creator, Dean Huertas, who has garnered 20 million+ views on social media for his unique history lessons on Latino culture. In this episode, Dean shares the bochinche on how to make money as a Content Creator, negotiating deals, and strategies to create viral content on TikTok. Dean also gives us a history lesson on how birth co...

Oct 08, 202450 minSeason 4Ep. 1

Ep 50: NYC Mayor Eric Adams: Last Interview Before Federal Indictment

GRAB YOUR 🎟️ to the #SecureTheBigBag & Wellness Summit 2024 👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽👇🏽 https://www.SecureTheBigBag.com Catch the Early Bird Sale Before It Ends! For our 50th episode, Victoria Jenn sits down with New York City Mayor Eric Adams for an insightful conversation about his leadership challenges, and the unique pressures of being a public official for a city that never sleeps. Why tune in: 👉🏼 Mayor Eric Adams tackles the controversial topic of cancel culture and how he is trans...

Oct 01, 202440 minSeason 3Ep. 50
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