As your online business grows, it’s easy to drift away from the high-touch approach that you take in the beginning when each client is precious. But treating your customers like humans with heartbeats—not just numbers (or Stripe notifications)—can be transformative. Think better client results, more referrals, and glowing testimonials. In today's episode launch copywriter & strategist Sara Vartanian shares some of her favorite ways to build human connection touchpoints with clients. KATRINA ...
Jun 29, 2022•24 min
Mindset is a topic we cover so often as entrepreneurs, yet we rarely speak on how intricately tied it is to our mental health. In this episode, Katrina and marketing mentor Melanie Lea discuss their worries and fears around how slippery the topic of mindset can be -- especially in the unchecked world of business coaching. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast...
Jun 22, 2022•36 min
Running a proactive versus a reactive business is no easy task when our businesses are constantly changing. We dream of having a business where it eventually feels easy. In today's episode, Katrina walks through the steps you can take to achieve a proactive business that runs in alignment with your priorities./p> KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast...
Jun 15, 2022•17 min
One of the best things about being an entrepreneur is you get to do business how you want. In today's episode, business strategy and mindset coach Erica Reitman shares her unique strategy to setting your offers apart from the competition. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Jun 08, 2022•22 min
Did you know there are four billion daily users checking email every single day? Email is still king in the marketing world, and in today's episode, marketing and brand strategist Blaire Brown breaks down the top three email campaigns every entrepreneur should have in their business. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Jun 01, 2022•21 min
Niching in entrepreneurship is a hot-button topic, and in this week's podcast Gabrielle Laura, dishes on exactly why you can't have an aligned strategy without establishing your niche first. If you don't have a defined niche, be sure to tune in as Gabrielle breaks down how to find your niche and create your sales foundation. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast...
May 25, 2022•19 min
Shiny object syndrome is very real in the entrepreneurship world. It's easy to think you have to do all the things to be successful. On this week's podcast, Sarah Ehlinger and Katrina discuss how to get out of your own way, believe in yourself, and trust in the transformations you're creating. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
May 18, 2022•21 min
Getting ghosted by potential clients never feels good, but what if we took that feeling and shifted it to a more positive light? In this episode, Katrina shares her experiences on working through emotions when clients ghost or say "no" and how you can shift your mindset to feel more empowered when that happens. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast...
May 11, 2022•12 min
Self-care usually falls to the bottom of entrepreneurs' priorities, but what if you reframe the way self-care could work for you? It can come in many forms, and in today's episode, Allison Ewing shares three tips for incorporating self-care into your life so you can show up as the best version of yourself. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast...
May 04, 2022•20 min
Setting up systems and workflows may not be at the top of your to-do list when running a business, but they are key to creating a great client experience and ensuring you have some work-life balance. In this week's podcast, Laura Murphy, a brand photographer and systems strategist, clarifies the top workflows you should have in your business and the value behind implementing them. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: http...
Apr 27, 2022•23 min
Ever felt burnout from forcing out content because you felt you had to? Running a business is a marathon, not a sprint! In this episode, Katrina and guest expert Allison Sugahara discuss how to get back to creating content that feels fun and easy while having a strategy to attract those dream clients. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Apr 20, 2022•22 min
Initiating conversations in the DMs can feel scary and sleazy, but we don't need to make it so hard on ourselves. Join Katrina and Candace Chatman, a business coach specializing in DM sales, on the podcast as they discuss how to simplify those conversations so you connect with potential clients and start having a real dialogue. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podca...
Apr 13, 2022•20 min
Self-care in business is more than taking a bubble bath or treating yourself to your favorite take-out. True self-care is a long game and requires us to dig deep beyond the instant gratification a quick fix gives us. Listen in as Katrina reveals how to approach self-care by getting really honest with your fears and scary decisions. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-p...
Apr 06, 2022•15 min
Curious if TikTok could be your secret marketing weapon to quick growth? On today's podcast, Celisia Stanton, the host of Truer Crime podcast, talks about how she was able to grow the podcast's TikTok account to more than 150k followers in just a few months. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Mar 30, 2022•18 min
As an entrepreneur, you started your business to be "doing what you love" -- so it can feel isolating when you do struggle, especially when everyone around you is in a traditional 9-5 role. Join digital agency founder Sarah Lempa and your host Katrina Widener as they discuss the unique mental health effects entrepreneurs face and how you can feel less alone. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener....
Mar 23, 2022•22 min
Building a business is more than just marketing strategies and finding financial success -- it's also about building a life where your freedom and lifestyle are in the forefront of every decision you make. In this episode, business expert Tyler J. McCall guides us on how to run your business on your terms through his four-part vision framework. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-bus...
Mar 16, 2022•31 min
If you've ever felt fake or "salesy" when marketing your business, there's good news! Join Katrina and guest expert Brit Kolo as they discuss how you can make a deeper impact in a feel-good way by finding the perfect marketing strategy based on your personality type. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Mar 09, 2022•22 min
For many of us, showing up on video can feel so intimidating, but the power of video really showcases who you are, what you do, and how you do it as an entrepreneur. In this episode Marvin Flavien of MK Flav Video shares why videos are not about us but about connecting with others and serving your audience. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast...
Mar 02, 2022•17 min
Whether we are laying out client interactions, choosing how we interact with collaborators, or simply creating limits in our personal lives, setting (and enforcing) boundaries are immensely necessary and life-changing in even the smallest of instances. Get inspiration around what boundaries to hold and real life examples of where to hold them in this podcast episode. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrin...
Feb 23, 2022•14 min
Interested in replacing your monthly retainers with quick and easy virtual VIP days (think intensives that charge no less than four figures for just one day)? Guest expert Jordan Gill is here to share the top three types of VIP days that provide top results, plus how to decide which one is best for you. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Feb 16, 2022•23 min
Protecting your business can be an intimidating topic, yet it’s so important in today’s entrepreneurial world. Listen in as legal expert Joey Vitale leads us through why it’s so important to trademark, how to check to see if your business name has already been grabbed, and the secrets you never knew about trademarking in general. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-pod...
Feb 09, 2022•22 min
If you feel like your Facebook group isn’t working for you, this is your podcast episode. Listen in as community builder and engagement expert Elizabeth Henson shares three easy ways to optimize your Facebook group and build an excited and engaged community. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Feb 02, 2022•23 min
Building a brand and business that aligns with your unique and talents is critical to bringing in consistent income in a way that feels empowering and joyful. Join us as April Lewis guides us through tuning in to yourself to create more self love and less overall stress. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast
Jan 26, 2022•25 min
One of the biggest parts of finding success in your business is by actually tracking it all – leads, clients, analytics, but also how you felt, what you enjoyed, what you didn’t enjoy, where you wasted money, and more. At the end of every year, it’s imperative that you do a full business evaluation, learn from your challenges and your wins, and find what goals you want to set and changes you want to make in the new year. Here’s how to do it. KATRINA WIDENER COACHING INSTAGRAM: https://www.instag...
Jan 19, 2022•19 min
When we begin to look at building inclusive practices into our businesses, it can be intimidating to know where and how to start. In this episode, Abbiola Ballah of Phern Education Studios breaks inclusivity and intersectionality down so we can create programs that welcome a diverse community of entrepreneurs. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-business-squad-podcast...
Jan 12, 2022•22 min
In this episode, Dani Bruflodt focuses on how to use your social media platforms as a place for social justice advocacy -- even as a business owner. She and her team get really fired up about sustainability and fighting injustice and do everything they can to ensure their business aligns with their desire to build a better, more equitable world. KATRINA WIDENER COACHING INSTAGRAM: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-bu...
Jan 05, 2022•20 min
Creating a successful launch in business can be overwhelming and intimidating. Listen as launch and systems expert Kari Roberts from Kari & Company breaks it down into three easily implementable steps for a low stress and high reward offer or service launch. BADASS BUSINESS SQUAD FB COMMUNITY: https://www.facebook.com/groups/badassbusinesssquad/ KATRINA WIDENER COACHING INSTA: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUAD SHOWNOTES: https://www.katrinawidener.com/badass-bu...
Sep 22, 2021•22 min
Why does the entrepreneur world put the pressure on ourselves and each other to hit that elusive six figure mark? In a world with an average salary of $49,000, the business world puts such a premium on hitting six figures. Let's dig into why this happens -- and normalize making less than $100,000 in your business. BADASS BUSINESS SQUAD FB COMMUNITY: https://www.facebook.com/groups/badassbusinesssquad/ KATRINA WIDENER COACHING INSTA: https://www.instagram.com/katrina.widener/ BADASS BUSINESS SQUA...
Sep 08, 2021•11 min
One of the most common areas clients ask for advice is when it comes to crafting sales calls that easily convert. In this episode of the podcast, Katrina and guest expert Lacey Sites break down how to overcome objections and approach these, "scary sales calls" in a way that feels empowering for both you and your clients. BADASS BUSINESS SQUAD FB COMMUNITY: https://www.facebook.com/groups/badassbusinesssquad/ KATRINA WIDENER COACHING INSTA: https://www.instagram.com/katrina.widener/ BADASS BUSINE...
Sep 01, 2021•21 min
Entrepreneurs are often told we have to do business a certain way. Whether it's from a coach, a course, or our own subconscious, "shoulds" tend to determine the course of our actions (or inaction). Join Katrina and guest expert Brooke Monaghan as they share how to embrace experimentation and tolerate failure so you can start doing business your own way. BADASS BUSINESS SQUAD FB COMMUNITY: https://www.facebook.com/groups/badassbusinesssquad/ KATRINA WIDENER COACHING INSTA: https://www.instagram.c...
Aug 25, 2021•20 min
