Back of Napkin: CMO hot topics discussed in less time than lunch.

Back of Napkin: Is your brand invisible?

Back of Napkin: PR Lions Jury Soundbites

Michelle Hutton, Yvonne van Bokhoven, Cornelia Kunze, Howard Pulchin, Marta Karlqvist, Vania Ciorlia, Jenna Young and Shouvik Mukherjee share key themes and takeaways from their experiences as members of the 2019 Cannes PR Lions Jury. Episode mentions: Michelle Hutton Edelman Yvonne van Bokhoven Lewis Communications Cornelia Kunze i-sekai Howard Pulchin APCO Marta Karlqvist BCW Group Nordic Vania Ciorlia Ketchum Jenna Young Weber Shandwick Shouvik Prasanna Mukherjee Golin The Tampon Book Koshogo...

Back of Napkin: It's Your Brand, Get Personal

As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value. Episode Mentions: Geico Hallmark (FleishmanHillard Client) Nike (FleishmanHillard Client) KFC Ted Rubin Neiman Marcus Nordstrom Twitter L. Michelle Smith...

Back of Napkin: Dissecting Pester Power

Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. Who is it? We’ll chat with FleishmanHillard’s Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert -- to get answers. Episode Mentions: Nike *FleishmanHillard client Amazon GoldieBlox ...

Back of Napkin: New plays for the D&I playbook

Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in. Episode mentions: Lincoln Stephens Eddie Murphy in Boomerang Marcus Graham Project WeWork FlatIron School Beige is Not Nude Nivea White is Purity Kendall Jenner Pepsi Ad Bernice King Tweet How to Be Black and Get a Job in the Advertising Business Any...

Back of Napkin: The 2019 Crystal Ball

Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year. Episode Mentions: Ginger Conlon The Drum Ikea Coke This Coke is a Fanta Fauxvertising Jeetendr Sedhev The Kim Kardashian Principle McDonald's...

Back of Napkin: The wild west of podcasts and how brands can stake a claim.

As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president and general manager of Marketplace – creators of some of the most listened-to audio programming in the country – to get answers. Episode mentions: Edison Research Marketplace Deborah Clark Steve Jobs ...

Back of Napkin: Luxury is dead. Long live luxury.

What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order. A London Fashion Week wrap-up discussion with Nneoma Ulu (@nneoma), Head of Culture and Entertainment at Diageo Reserve Europe; Hans Tranberg (@hansnt), micro influencer working on a host of luxury brands; Andre Bogues, FHF Youth + Culture Expert; and Sherawaye Hagger, Consumer Brand and Marketing Director and Luxe Head at FHF London.

Back of Napkin: Culture Mash-Ups with LDH

Are culture mash-ups the new formula for creating global brand love? A discussion with Afrojack and VERBAL live from Cannes International Festival of Creativity