Episode 6 - Howard Shimmel & Michael Strober
Mar 27, 2021•1 hr 4 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
It’s a fascinating time in media. Fragmentation fuels consumer choice and marketers are left navigating a rapidly changing landscape. Data and technology enable consumer targeting in ways we’ve never seen before. Media heavyweights and former colleagues Howard Shimmel and Michael Strober enter the ring to discuss the television marketplace, the importance of Addressable and why marketers are embracing it to drive deeper engagements with consumers.
Hosted on Acast. See acast.com/privacy for more information.
For the best experience, listen in Metacast app for iOS or Android