Babe Ruth Master Marketer

Jerry Amernic / Acme Podcasting Company

The podcast series featuring members of the Ruth family like Babe’s grandson Tom Stevens and Babe’s daughter Julia who passed away last year at age 102. Also included are executives from the sports memorabilia industry, the licensing firm that handles the Babe Ruth name and estate for sponsorship and promotions, the man who ran the Babe Ruth Museum for 37 years, and others. BABE RUTH MASTER MARKETER is about BUSINESS, BRANDING AND MARKETING – and what business people and marketers today can LEARN from Babe Ruth.

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Episodes

Episode 5: How Babe Ruth Beat a Pandemic -- Twice

Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’ is the first book that focuses on his powerful legacy which goes far beyond baseball and sport. It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER. Now we all know what a pandemic is. Jerry explains how in 1918, the Babe beat t...

Jul 12, 2020•4 min•Ep. 5

Episode 4: What We Can Learn from Babe Ruth

Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’ is the first book that focuses on his powerful legacy which goes far beyond baseball and sport. It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER... Episode 4 of Jerry Amernic’s podcast series cuts to the chase and focuses on ...

Feb 27, 2020•21 min•Ep. 4

Episode 3: Babe the Marketing Machine

Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’ is the first book that focuses on his powerful legacy which goes far beyond baseball and sport. It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER... In Episode 3 Jerry explores the billion-dollar industry of sports collecting ...

Feb 20, 2020•20 min•Ep. 3

Episode 2: Tools of the Trade

Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’ is the first book that focuses on his powerful legacy which goes far beyond baseball and sport. It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER... In Episode 2 Jerry gets into the skills Ruth possessed which translated into ...

Feb 13, 2020•29 min•Ep. 2

Episode 1: Why Babe Ruth Still Matters Today

Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’ is the first book that focuses on his powerful legacy which goes far beyond baseball and sport. It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER. In Episode 1 Jerry speaks to members of the Ruth family... his grandson Tom Ste...

Feb 06, 2020•28 min•Ep. 1

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