B2B vs. B2C: 3 Best Practices for Capital-Efficient Growth | Ed Ceballos, Everflow
Apr 11, 2025•27 min
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Episode description
In this episode of the Biz to Biz Podcast, we’re joined by Ed Ceballos, VP of Partner Ecosystem at Everflow, to dive into the key differences between B2B lead life cycles and B2C funnels. Ed shares three best practices that B2B companies can implement to drive capital-efficient user acquisition through performance partnerships.
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