Increasing partner profitability with services and software
Jun 03, 2022•19 min
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Episode description
Partners are confused why customers are churning. They sold a service and then only reached out in the 11th month to ask them to renew…
Renewal should be a non-event; to get there, you’ll need to look at your contracts as living documents — Offering services and software along the way.
Shelby Skrhak speaks with Patrick Dempsey , Distribution Services and Software Manager at Cisco , Eric Cieplinski , Renewals Manager at Cisco , and Kristin Travis , Senior Vendor Business Manager at Ingram Micro , about:
- How to setup a successful service practice for partners
- The importance of continuous renewals for customers
- Why the churn rate is so high for SaaS companies
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify,Apple Podcasts, or Stitcher. Or, tune in on our website.
Renewal should be a non-event; to get there, you’ll need to look at your contracts as living documents — Offering services and software along the way.
Shelby Skrhak speaks with Patrick Dempsey , Distribution Services and Software Manager at Cisco , Eric Cieplinski , Renewals Manager at Cisco , and Kristin Travis , Senior Vendor Business Manager at Ingram Micro , about:
- How to setup a successful service practice for partners
- The importance of continuous renewals for customers
- Why the churn rate is so high for SaaS companies
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify,Apple Podcasts, or Stitcher. Or, tune in on our website.
For the best experience, listen in Metacast app for iOS or Android