Using AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security)

This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like ChatGPT have transformed her workflow, from research to content repurposing.

Here's what you'll learn in this episode:

• The role of AI in writing and how to leverage it without compromising quality.

• How to use AI for content repurposing.

• The importance of maintaining human oversight to ensure accuracy and relevance.

• Challenges and limitations of AI tools in content creation (and how to overcome them).

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH JADE:

🔔 LinkedIn: linkedin.com/in/jadehill/

🌐 Website: abnormalsecurity.com