How AI Can Make You a Better Content Marketer (with Catie Grasso from Dataiku)

This week on the podcast, Niels van Melick sits down with Catie Grasso, Head of Content Marketing at Dataiku, to dive into how AI is reshaping content marketing. Catie shares her insights on how her team integrates AI into their daily workflows, balances automation with creativity, and ensures high-quality content at scale.

Here's what you'll learn in this episode:

– The biggest misconceptions about using AI in content marketing.

– How AI can help scale content production without sacrificing quality.

– The four key ways Catie’s team is using AI in their workflow.

– How to repurpose and distribute content effectively with AI.

– Balancing human creativity with AI-generated content.

– Best practices for training content teams to work with AI.

– The biggest mistakes marketers make when using AI tools.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io