Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint)

This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner.

Here's what you'll learn in this episode:

• Why original research reports are essential for building thought leadership and content differentiation.

• Tips for designing survey questions that yield valuable insights.

• Strategies for repurposing research findings to fuel your content throughout the year.

• How to align internal teams, like sales and product, around a shared research initiative.

• Best practices for measuring the impact and long-term value of your research report.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH NICOLE:

🔔 LinkedIn: linkedin.com/in/nicole-caci-30aa24108

🌐 Website: avepoint.com