Ep. 174: How to Turn Complex Data Into B2B Marketing Strategies
Apr 30, 2025•41 min•Ep. 174
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Episode description
Rebecca Shaddix (Founder & Managing Partner, Strategica Partners) on how to turn complex data into actionable B2B marketing strategies. Rebecca emphasized the importance of setting a clear strategy and highlighted the need for defining acceptable mistakes, aligning cross-functional teams early, and avoiding common pitfalls that impede performance.
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