Ep. 169: How 90-day marketing plans drive predictable growth in B2B
Mar 26, 2025•41 min•Ep. 169
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Episode description
Bill Rice (Principal Consultant, Bill Rice Strategy Group) on how 90-day marketing plans drive predictable growth in B2B. Bill outlined a proven framework for the 90-day marketing plan that strikes a balance between strategic planning with tactical execution. He also shared insights into common pitfalls to avoid, the importance of simplifying marketing tools, and the need for cross-functional collaboration to achieve success.
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