Ep. 168: How Creativity Leads to Better Results in B2B Marketing
Mar 19, 2025•46 min•Ep. 168
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Episode description
James Hurman (Founding Partner, Previously Unavailable) on how creativity leads to better results in B2B marketing. James emphasized the need for evidence-based marketing, advocating for a balanced budget between brand building and sales-focused advertising. He also outlined the pitfalls to avoid, the significance of executional quality, and the impact of familiarity bias.
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