Ep. 166: How Customer Segmentation Leads To Better B2B Pricing Strategies - podcast episode cover

Ep. 166: How Customer Segmentation Leads To Better B2B Pricing Strategies

Mar 06, 202539 minEp. 166
--:--
--:--
Listen in podcast apps:
Metacast
Spotify
Youtube
RSS

Episode description

Dan Balcauski (Principal Consultant, Product Tranquility) on how customer segmentation directly influences B2B pricing strategies. Dan did a deep dive into the value cascade, which includes use value, exchange value, perceived value, and willingness to pay.
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast
Ep. 166: How Customer Segmentation Leads To Better B2B Pricing Strategies | B2B Marketers on a Mission podcast - Listen or read transcript on Metacast