Ep. 166: How Customer Segmentation Leads To Better B2B Pricing Strategies
Mar 06, 2025•39 min•Ep. 166
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Dan Balcauski (Principal Consultant, Product Tranquility) on how customer segmentation directly influences B2B pricing strategies. Dan did a deep dive into the value cascade, which includes use value, exchange value, perceived value, and willingness to pay.
For the best experience, listen in Metacast app for iOS or Android