Ep. 165: How to Discover What Content Drives B2B Buyers to Act
Feb 27, 2025•37 min•Ep. 165
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Episode description
Becky Lawlor (Head of Content and Research, Redpoint) on how to discover what content drives B2B buyers to act. Becky emphasizes the importance of original research-based content in B2B marketing. She also outlined the key pitfalls to avoid, revealed which content formats are valued by buyers, and offered some practical tips on conducting interviews and crafting customer stories.
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