Ep. 160: How to Create a Winning B2B Product Strategy
Dec 05, 2024•44 min•Ep. 160
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Episode description
Wes Bush (Founder, ProductLed) on how to create a winning B2B product strategy. Wes explained why he believes product-led growth (PLG) is only half the story, and what pitfalls product marketers should avoid. He also elaborated on the need for a solid system, growth process, and lean team.
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