Ep. 155: How B2B Sales and Marketing Can Generate Better Results
Oct 30, 2024•41 min•Ep. 155
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Episode description
Hamish Knox (CEO, Sandler Calgary) talks about how B2B sales and marketing can work together to generate better results. He explained why this conflict persists and what pitfalls to avoid. He also provided actionable tips on how marketing can proactively work with sales and how to get them involved in upcoming marketing initiatives that will resonate with customers.
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