Ep. 138: How to Create Truly Differentiated B2B Content - podcast episode cover

Ep. 138: How to Create Truly Differentiated B2B Content

B2B Marketers on a Mission
Apr 10, 2024•43 min•Ep. 138
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Episode description

Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) on how B2B marketers can develop truly differentiated content. Joe highlighted the pitfalls to avoid and discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).
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Ep. 138: How to Create Truly Differentiated B2B Content | B2B Marketers on a Mission podcast - Listen or read transcript on Metacast