#6 - Demand Generation Essentials with Chris Walker
May 31, 2023•27 min•Season 1Ep. 6
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Episode description
This 30-minute interview on B2B Insiders features a dynamic exchange between the founders of the community, Gabriel Barboza and David Costa Lima, and Chris Walker, a globally recognized marketing professional and founder of Refine Labs.
The conversation will focus on pressing topics in B2B marketing, including:
- the evolving nature of demand generation,
- marketing attribution. Moreover, it will highlight the need for different demand-generation strategies at different stages of a company's growth. It will also tackle the balance between focusing on effective marketing channels and diversifying marketing efforts.
Follow Gabriel Barboza and David Costa Lima On LinkedIn:
https://www.linkedin.com/in/dacarjb/
https://www.linkedin.com/in/gabrielcbarboza/
Listen to Revenue Vitals with Chris Walker: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=a259deba84b54704
Follow Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171/
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