The Customer Journey: Expectation vs. Reality
Apr 06, 2021•17 min•Ep. 2018
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Episode description
In this installment of our deep dive into demand generation, Lesley Crews talks with Sam Kuehnle, Director of Demand Gen at Refine Labs.
They discuss:
Lead gen vs. demand gen
Reality of the customer journey
The importance of case studies
Best demand gen practices
They discuss:
Lead gen vs. demand gen
Reality of the customer journey
The importance of case studies
Best demand gen practices
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