You’ve probably noticed … podcasting isn’t coming. It’s here. Why is podcasting so big? And exactly how does it benefit the B2B space, specifically B2B sellers and marketers? Great questions. Lindsay Tjepkema has great answers. She has years of experience in marketing and branding with HUMANeX Ventures, Maestro, Emarsys, and her own company, Blueprint Marketing (just to name a few). She also hosted her own podcast at Emarsys called Marketer + Machine podcast. While she was hosting, it dawned on ...
Mar 20, 2020•23 min
In this episode we talk to Karin Bellantoni, Growth Strategist & Executive Coach, and the Host of the Crazy Busy Podcast. To find the other podcast we recommended in today's episode, check out The Sales Podcast on Apple Podcasts or wherever you do your listening! Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Are you gett...
Mar 20, 2020•33 min
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business explains the basics of Bloom's Taxonomy, a hierarchy of learning objectives that's useful for you, your team members, and your customers. Because we're all teachers and we're all learners. Subscribe to hear every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google ...
Mar 19, 2020•8 min
In this #H2H Segment Carlos Hidalgo, author of The UnAmerican Dream and Driving Demand, speaks with Mark Stouse, Co-founder and CEO of Proof Analytics on why marketers need to rethink analytics and how it can have a profound impact on their roles and how they align with their business.
Mar 18, 2020•33 min
In this episode we talk to Etai Beck, CEO and Co-Founder at Folloze. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Mar 18, 2020•25 min
In this episode, we hear Douglas Burdett's conversation with our very own James Carbary featured on The Marketing Book Podcast. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Mar 17, 2020•56 min
In this episode of the #NewPodcast series, we share a part of the very first episode of The Next Level Podcast with Nextiva. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play
Mar 17, 2020•5 min
In this episode we talk to Dara Treseder, CMO at Carbon. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Mar 16, 2020•19 min
In this episode of the Category Creation series, we talk to Andy Cunningham, author of Get to Aha! and founder and president at Cunningham Collective. Andy has played a key role in launching tech products over her multi-decade career, including the Apple Macintosh. In our interview, we discuss why positioning is so important (especially for category creators) and we break down Andy's unique approach to uncovering your company's DNA. Want to get a no-fluff email that boils down our 3 biggest take...
Mar 16, 2020•50 min
In this episode of the #BehindTheCurtain Series, James & Logan share the importance & impact of seeking friendships in business, with prospects, partners & customers. They talk about 3 specific strategies we've used at Sweet Fish to deepen important relationships with people in our own network. 1) Texting 2) 2nd content collaborations 3) Community building (small, in-person events & online communities) Want to get your copy of James' book, Content-Based Networking? It's available...
Mar 15, 2020•30 min
In this episode of the 5 Things Series we talk to Jake Braly, Vice President of Strategic Alliances & Partner Sales at Highspot. Check out Jake's previous appearance on the show here: What Marketers Need to Understand About The Sales Enablement Renaissance. Jake shares the 5 Things he can't live without: 1) Forrester, Sirius Decisions, TOPO & Gartner 2) G2 3) Product Marketing Alliance Slack Channel 4) Amazon Prime Now 5) Mango flavored LaCroix Are you getting every B2B Growth episode in...
Mar 14, 2020•11 min
Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa. We are sharing this episode of The Marketer’s Journey. Randy Frisch of Uberflip speaks with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council. What they talked about: - Why you should let the email marketer get on with sending email - How Maria’s h...
Mar 14, 2020•39 min
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Cory Scheer, Director of Church and Community Engagement, about the three components of trust, how they relate to value and loyalty, and how they affect our policies, procedures, and relationships. Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts
Mar 12, 2020•58 min
In this episode we talk to Talmage Egan, Digital Marketing Strategist at O.C. Tanner. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Mar 12, 2020•27 min
In this episode we talk to Jonah Berger, marketing professor, keynote speaker & author of the new book, The Catalyst: How to Change Anyone's Mind Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify...
Mar 11, 2020•27 min
In this episode we talk to James Soto, Founder & CEO at Industrial Strength Marketing. The other resource James mentioned: getmarketingready.com Here's the book James mentioned in today's episode: The Storytelling Edge Here's the book & episode of The Customer Experience Podcast that Logan mentioned in this episode: Unlocking the Science of Video with Vanessa Van Edwards To find the other podcast we recommended in today's episode, check out The Sales Evangelist on Apple Podcasts or where...
Mar 10, 2020•23 min
In this episode of the #NewPodcast series, we share a part of the very first episode of Move the World with Words podcast with Adrian Cohn and Ani Obermeier at Smartling. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Podcasts
Mar 10, 2020•7 min
In this episode we talk to Josh Fedie, Founder of SalesReach. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Mar 09, 2020•30 min
In this episode of the 5 Things Series we talk to Lindsay Cournoyer, VP of Marketing at Anoxify Lindsay shares the 5 Things she can't live without: 1) Peloton 2) Calm app 3) Sleep (listen to LeBron!) 4) Executive Coach 5) Her Husband (keep up the great work, Jesse!) Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Mar 07, 2020•14 min
Everybody has a podcast. Today, there are over 800,000 podcasts with over 28 million individual episodes. So the question has to be asked: should we start a podcast? In a market that is this saturated, will we see any return? We believe that the answer is a resounding, “YES!” Not only is a podcast a fantastic way to get in front of your desired audience, but it’s a great way to establish yourself an authority in your respective field. Which is exactly why we sat down with Jenn Dellwo, Marketing ...
Mar 06, 2020•25 min
There’s no reason why your B2B marketing strategy can’t feel like B2C to the customer. Today, intuitive user experience trumps all else. In this #DemandGen episode of B2B Growth, Sheila catches up with one of the 100 Most Influential B2B Tech Marketers in North America and the CMO at Swrve, Tara Ryan. The two marketing pros talk: Integrating hyper-personalized messaging Choosing the best tech stack for your company’s sales cycle How marketing and sales can partner up in order to cultivate growth...
Mar 06, 2020•15 min
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Scott Barker, Head of Partnerships at Sales Hacker and Sales Evangelist at Outreach, about 4 tactics that have long lived in marketing that should be adopted by every modern seller. Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts
Mar 05, 2020•40 min
In this 9th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
Mar 04, 2020•23 min
In this episode we talk to Reggie Yativ, CRO & COO at Agora.io. To find the other podcast we recommended in today's episode, check out The Sales Evangelist on Apple Podcasts or wherever you do your listening! Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Mar 03, 2020•23 min
In this episode of the #NewPodcast series, we share a part of the very first episode of Protecting People Podcast with Ken Spencer Brown and the team at Proofpoint. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play
Mar 03, 2020•6 min
In this episode we talk to Shlomi Ron, CEO of the Visual Storytelling Institute, Author of Total Acuity: Tales with Marketing Morals To Help You Create Richer, Visual Brand Stories & host of Visual Storytelling Today. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subsc...
Mar 02, 2020•21 min
In this episode of the #BehindTheCurtain Series, James & Logan share specific tactics you can use to organize your Gmail inbox. We talk about: 1) Creating color-coded labels for better prioritization 2) How to automate label creation in Gmail 3) Little known tip for adding labels to outgoing messages (so they're already labeled when you get a reply) 4) How to determine where to spend your "inbox time" as a B2B salesperson Want to get your copy of James' book, Content-Based Networking? It's a...
Mar 01, 2020•16 min
In this episode we talk to Ben Baker, President at Your Brand Marketing and Author of Powerful Personal Brands. Additional Resources from Ben: Online Course $50 Off the How to Retain Employees Through Leadership course with the code: friendsofben50 Follow Ben on... Twitter Facebook YouTube To find the other podcast we recommended in today's episode, check out The Sales Experience on Apple Podcasts or wherever you do your listening! Now you can more easily search & share your audio content wh...
Feb 29, 2020•23 min
In this episode of the 5 Things Series we talk to Brian Carl, Senior Director of Marketing at Clarus Commerce. Brian shares the 5 Things he can't live without: 1) Asana 2) Multiple notebooks/journals for to-do lists 3) Running shoes / getting outside 4) Google Home 5) Audible and PocketCasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Feb 29, 2020•11 min
Creative trespassing could help you solve a global problem in 5 minutes. What’s creative trespassing? Bringing creativity to spaces, places, and people who don’t necessarily invite it in. In this episode, I interview Tania Katan, author, speaker, and consultant, about how to sneak creativity into business. What we talked about: i. How she inspired a genius idea in less than 5 minutes ii. Creativity in marketing means storytelling iii. Tips on writing a book proposal, public speaking, and creativ...
Feb 28, 2020•17 min
