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B2B Growth

Sweet Fishwww.spreaker.com
Sharing lessons learned from the best content on the internet with B2B marketers.
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Episodes

#CX 64: Marketing Conversations with Sales, Product, and Customers w/ Shanee Ben-Zur

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Shanee Ben-Zur, Head of Marketing, Media, and Growth at Crunchbase, about having more and better conversations between marketing and customers, salespeople, and product and dev teams. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Aug 06, 202045 min

#NewPodcast: For the Love of Emails Podcast

For the Love of Emails Podcast, powered by Netcore, is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication. Discover actionable ways to increase ROI and deliver value across multiple channels. As the global market continues to grow in complexity, our guests will teach you how to conquer your very own piece of it Laser-focused conversations on ways to increase ROI and deliver value through email innovations, person...

Aug 05, 20204 min

1309: 5 Pillars of Your Partnership Marketing Program w/ Jonathan Pogact

In this episode we talk to Jonathan Pogact, VP of Marketing at Drips. If you like this episode, you'll probably also love... ...these past episodes: The Shared Metrics that Drive Marketing & Finance Alignment with Jeremy Barlow How to Build a B2B Referral Program with Erik Huberman Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing ...

Aug 04, 202023 min

1308: Linkedin Says: "Amplify", Gaetano Says: Create Good Content w/ Gaetano DiNardi

In this episode we talk to Gaetano DiNardi, Director of Demand Generation at Nextiva. If you like this episode, you'll probably also love: Gaetano DiNardi Explains How to Skyrocket Organic Traffic in 5 Steps Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 04, 20205 min

#Agency 16: What Being a “Values-Based” Agency Really Means w/ Ben Herman

In this featured episode, Sharon Toerek chats with Ben Herman, President and Co-Founder at Mad Fish Digital. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 03, 202035 min

#BTC 35: How to Do Original Research with Your Podcast w/ Timothy Bauer & James Carbary

In this episode of the #BehindTheCurtain Series, Timothy Bauer & James Carbary talk about how you should be doing original research for your podcast. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Aug 02, 202028 min

#Culture 5: Multiplying Leaders: A Leadership Development Model That Scales

In this episode, host Blake Bozarth, talks about 5 keys to Multiplying Leaders in your organization. The #Culture series is hosted by Blake Bozarth, Founder & CEO of CoThryve. To hear more episodes like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Aug 01, 20209 min

#CX 63: Moving Past Vanity Metrics w/ Chris Hicken

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Chris Hicken, cofounder and CEO at 'nuffsaid, about product usage as a vanity metric and what we should be tracking instead to better understand and better serve our customers. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Jul 30, 202043 min

#CEO 9: CEO Rule Number 1 — When You Go In, You Must Go All In. w/ Dip Patel

Walking away from a promising career at Lockheed to attend MIT was definitely not in the original plan. But for Dip Patel, it was only the beginning. We discuss his perspective as an immigrant coming to the US from Africa, and how having the steel to jump off of a promising career path led to some thrilling discoveries, and may just power the world. No, really! Dip is passionate about solving the world’s energy crisis. His team at Soluna is building large scale green energy plants (starting with...

Jul 29, 202055 min

#Revenue 5: Navigating the Funding Stage and Beyond: Real World Insights From a Tech CEO w/ Michael Litt

Host John Grispon sits down with Ernst and Young Entrepreneur of the Year, Michael Litt, Co-Founder and CEO of Vidyard. Walking through his journey in detail, Michael shares valuable insights and lessons learned as he took Vidyard from concept to funding, to their current spot at the top of the video hosting pile. What we talked about: The crucial role of video in today’s business climate The journey from concept to company Navigating the investor process

Jul 29, 202041 min

#NewPodcast: Business Optimization

Business Optimization is a podcast dedicated to businesses across Canada. Join us as we talk to builders, property managers, business owners, industry experts and thought leaders who share best practices and strategies on driving business efficiencies, and growing your business! This podcast is brought to you by Reliance™. For over 50 years Reliance has been providing essential services for a wide range of Business customers including heating, cooling and air quality, water heaters, water purifi...

Jul 28, 20203 min

1304: How Adobe Pulled Off a Massive Virtual Event in 25 Days w/ Sergio Claudio

In this episode we talk to Sergio Claudio, Global Head of Adob Enterprise & Commercial Experience at Adobe. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 27, 202031 min

#BTC 34: A 4-Part Framework to Measure the Quality of Your Content

In this episode of the #BehindTheCurtain Series, James Carbary, Kelsie Montgomery, Dan Sanchez & Timothy Bauer talk about a 4-part framework to measure your content's quality. Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible....

Jul 26, 202023 min

#CX 62: The End of "Zoom Fatigue" w/ Ethan Beute

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares a few causes of "Zoom fatigue" and three specific ways to fight it for the benefit of you, your team, and your customers. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Jul 23, 202013 min

1302: Stop Sending Highly Designed Marketing Emails w/ Florian Frese

In this episode we talk to Florian Frese, Marketing Lead at Container xChange. If you like this episode, you'll probably also love... ...these past episodes: 3 Steps to Crafting Cold Emails That Convert with Heather Morgan 6 Lessons Learned From Sending Over 50,000 Cold Emails with Justin Christianson Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 23, 202027 min

#CBN 15: How an Interview-Based YouTube Show Opened Doors for an Emerging Brand w/ Aaron Lichtig

In this episode of the Content-Based Networking Series, we talk to Aaron Lichtig, Vice President, Growth Marketing at Xometry and Host of OK Xoomer. If you like this episode, you'll probably also love... ...this past episode: 6 Ways a Podcast Helps You Refine Your Go-To-Market Messaging ....and this blog post: How to Build a Thought Leadership Program: 10-Part Framework Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past ep...

Jul 22, 202023 min

#NewPodcast: Learn What Earns: The IT Upskilling Podcast

In this episode of the #NewPodcast series, we share a part of the episode - Why You Should Listen to Learn What Earns: the IT Upskilling Podcast Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google

Jul 21, 20204 min

#Sales 9: How Sales & Legal Alignment Increases Deal Velocity w/ Vishal Sunak

In this episode we talk to Vishal Sunak , Co-Founder and CEO at LinkSquares. If you like this episode, you'll probably also love... ...these past episodes: The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer Author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Sp...

Jul 21, 202022 min

1299: The 1 Important Email Stat You're Overlooking w/ Nick Dujnic

In this episode we talk to Nick Dujnic, Vice President of Marketing at LiveIntent, Inc. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 20, 202027 min

#Agency 15: Lessons in Innovation from a Late Blooming Entrepreneur w/ Keith Scandone

In this featured episode, Sharon Toerek chats with Keith Scandone, Creator of O3 World. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here.

Jul 20, 202043 min

#BTC 33: 3 Misconceptions About Thought Leadership (& How to Do It Right)

In this episode of the #BehindTheCurtain Series, James Carbary, Logan Lyles, Dan Sanchez, & Timmy Bauer talk about 3 common misconceptions about thought leadership: 1) You can share things that you aren't actually doing 2) You can just regurgitate other people's content & become a thought leader 3) You can become a thought leader without love for the people in your audience If you like this episode, you'll probably also love: Thought Leadership is Achieved, Not Proclaimed Sweet Fish is h...

Jul 19, 202029 min
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