In this episode we talk to Dylan Hey, CEO of Hey Digital. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
May 04, 2020•26 min
In this episode of the #BehindTheCurtain Series, Kelsey & Logan talk about reasons why you should tell your customers you're not a good fit. If you like this episode, you'll probably also love: Does Transparency Sell Better Than Perfection? with Todd Caponi And Todd's book: The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Base...
May 03, 2020•16 min
In this episode we talk to Mike McDerment, Co-Founder & CEO at FreshBooks. You can connect with Mike McDerment on Twitter: @MikeMcDerment If you like this episode, you'll probably also love: 923: 3 Leadership Lessons from Bootstrapping to $150MM w/ Tomas Gorny Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
May 02, 2020•20 min
In this 12th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount
May 01, 2020•38 min
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with William Ammerman, author of The Invisible Brand, about the impacts of artificial intelligence and machine learning on you as both a consumer and an operator inside a business. Listen to more conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts
Apr 30, 2020•47 min
In this episode we talk with Chris Walker, CEO of Refine Labs. Check out the article based on this episode here. If you like this episode, you'll probably enjoy Chris's other episodes on B2B Growth: How to Understand and Leverage the Difference Between Brand Marketing and Performance Marketing Why You Should Ramp Up Your Content Marketing Right Now Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can a...
Apr 30, 2020•30 min
In this episode we talk to Rachel Serpa, Director of Content Marketing at Sigma Computing. If you like this episode, you'll probably also love: #BehindTheCurtain 15: How We Crafted Our Mission & Vision Statements w/ James Carbary & Logan Lyles 980: 5 Triggers that Drive Emotional Buying Decisions (Even in B2B) w/ Daniel Codella How to design and execute a great content marketing strategy Sweet Fish is hiring! Click here to learn more. Now you can more easily search & share your audio...
Apr 29, 2020•23 min
In this episode we talk to Johnathan Grzybowski, CMO and Co-Founder at Penji. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can als...
Apr 28, 2020•20 min
In this episode of the #NewPodcast series, we share a part of the very first episode of What Lies Beneath with Interos’ CEO and third-party risk expert Jennifer Bisceglie. What Lies Beneath? is a podcast for anything and everything about risk. Learn the ins, outs, ups, and downs of protecting your company (and yourself) from risk. How does Starbucks ethically source their coffee beans? How does Goldman Sachs ensure the safety of their investments? How does NASA safely procure materials used in s...
Apr 28, 2020•9 min
CEO and Chairperson, Promise Phelon opens up to long time peer and fellow serial entrepreneur, show host John Belizaire, about her leadership learning arc. Promise gets candid about realizing how much her team depended on her, and how that both frightened and fueled her. She shares her learnings acquired over the course of her journey as an underdog CEO. Focusing on well-rounded growth and an eye on what’s to come, John and Promise talk C-level shop and her upcoming book, “The Way of the Growth ...
Apr 27, 2020•51 min
In this episode we talk to Jonathan Koo, VP of Marketing at Thnks. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Apr 27, 2020•18 min
In this episode of the #BehindTheCurtain Series, James & Logan talk about how you can recreate the benefits of an open office environment when working remotely via Zoom (or another conference call tool). We talk about 3 specific benefits: 1) Reducing feelings of isolation among your team members 2) Allowing leadership to be more connected to your team (and vice versa) 3) Allowing the cross-pollination of ideas that wouldn't happen with only scheduled calls with a specific agenda (hat tip to ...
Apr 26, 2020•24 min
In this episode of the 5 Things Series we talk to James Kessinger, CMO at Hushly. James shares the 5 Things he can't live without: 1) Laptop 2) His Agency 3) Intent Data 4) LinkedIn 5) Hushly customers Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Apr 25, 2020•12 min
Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand. On this episode, I interview Jeanne Hopkins, CMO at Lola.com: What we talked about: Trusting your team, 3 buyer personas, and the impossibility of using the same messaging Creating content for individual personas and the Voice of the Customer meeting Where you vacation when you work for a travel company (New Hampshire, actually) Check out this and other episodes ...
Apr 24, 2020•35 min
In this episode we talk to Jonathan Smalley, Founder at Yaguara. For more on driving an intentional & thriving culture, check out Sweet Fish's new podcast that goes deep on topics like this: Crafting Culture Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe &...
Apr 24, 2020•19 min
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business introduces for conversation the essence of customer experience: how you make people feel. Subscribe to hear every episode of Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts Directive drives search marketing results for software companies around t...
Apr 23, 2020•9 min
In this episode we talk to David Greenberg, SVP of Marketing at Act-On Software. David shares 4 ways to measure the effectiveness of your marketing automation platform: 1) Control 2) Visibility 3) Access to Behavioral Data 4) Adoption He also talks about 4 keys to evaluating marketing automation software contracts & vendors: 1) Clear pricing models 2) Term commitments 3) Scrutinizing SLAs 4) Level of understanding of your business Sweet Fish is hiring! Click here to learn more. Are you getti...
Apr 22, 2020•23 min
In this episode of the #NewPodcast series, we share a part of the very first episode of The Audible-Ready Podcast with John Kaplan of Force Management Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check o...
Apr 21, 2020•4 min
In this episode we talk to Steven Kellam, SVP of Marketing and Alliances at 360insights. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Apr 20, 2020•19 min
In this episode of the #BehindTheCurtain Series, Logan talks to our COO, Bill Reed, about why you should approach your firing process with the same care as you do your hiring & onboarding processes. Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible....
Apr 19, 2020•18 min
In this episode we talk to Adrian Cohn, Director of Brand Strategy and Communications Smartling & host of the Move the World with Words podcast. Adrian shares the 5 Things he can't live without: 1) His family & dog 2) Trek Emonda SLR Pro (his bike) 3) His iPhone 4) Drift 5) Calm app Check out Adrian's last appearance on the podcast here: Episode 1093: How To Move The World With Words Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscrib...
Apr 18, 2020•11 min
In this episode we talk to Mike Feller, Chief Revenue Officer at ActivePipe. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Apr 17, 2020•21 min
To most CEOs, running a business at optimal profitability sounds a little far-fetched. However, to achieve optimal profitability means your business will be prepared for selling whenever the opportunity presents itself. And someday, your business will eventually be sold. In this episode of B2B Tech Talk, guest host James Carbary of Sweet Fish Media sits down with a business advisor to CEOs and partner at A&G Advisory Services, Scott Goemmel. Live from Ingram Micro’s ONE event, the two discus...
Apr 17, 2020•18 min
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Joe Caprio, cofounder at Reprise and recent VP of Sales at Chorus.ai, to get practical advice about building, growing, and enabling our sales team to better connect with customers. Listen to more conversations on Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts Directive drives se...
Apr 16, 2020•29 min
In this #H2H segment, Carlos Hidalgo talks with Dale Dupree, head of the Sales Rebellion about his sales experience, how he learned about the importance of relationship and what he wants salespeople to know so they can be successful. Sweet Fish is hiring! Click here to learn more. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Apr 15, 2020•34 min
In this episode we talk to Hemal Shah, VP of Business Development at SMARTe Inc. Sweet Fish is hiring! Click here to learn more. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Apr 15, 2020•20 min
In this episode of the #NewPodcast series, we share a part of the very first episode of Generation Digital Workforce by Blue Prism. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.c...
Apr 14, 2020•6 min
Tiger Woods has a coach. So does Serena Williams, LeBron James, and Alex Morgan. The greatest athletes of all time all have had coaches. So, why wouldn’t the greatest CEOs have coaches, too? In this #CEO episode of B2B Growth, I catch up with CEO Coach & Advisor and founder of Cramer Advisory Group, Bob Cramer. We discuss: The value a coach can offer a CEO (even really successful CEOs) The different types of CEO coaching Bob implements with his clients Why creating vulnerability in the CEO-c...
Apr 13, 2020•43 min
In this episode we talk to Caitlin Rice, Director of Partnerships and Marketing at Taqtile. Check out the podcast episode Logan mentions in this episode from The Craig Groeschel Leadership Podcast: Leading Through Crisis Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & searc...
Apr 13, 2020•22 min
Video killed the radio star! Well… not exactly. Adding video to your podcast strategy will really only benefit your audible content (if you do it right). In this #BehindTheCurtain episode, host Lesley Crews chats with Sweet Fish Director of Partnerships, Logan Lyles about adding video to your podcast gameplan. The two discuss: Why video is so important to a podcast strategy Why content creators struggle with consistency in video How to bridge the gap between your podcast and social media channel...
Apr 12, 2020•19 min
