#CategoryCreation 21: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphousse
May 20, 2020•41 min
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Episode description
In this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors. A time of crisis might seem like it's time to hunker down. But category design thinking can open up opportunities that can help you survive or even thrive. Kevin and Mike will explain how.
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