Send us a text Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes to payment terms that could leave you hanging for months. We also discuss what happens if you get sue...
Apr 01, 2025•26 min
Send us a text In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Strawberry explains how law firms differ from typical businesses, why lawyers struggle with marketing, and ...
Mar 18, 2025•21 min
Send us a text Well, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :). See it live: https://www.youtube.com/watch?v=_q5_STrksf4 Support the show
Feb 09, 2025•5 min
Send us a text The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey. Google these folks for more info: J...
Nov 25, 2024•27 min
Send us a text Pull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encouragement,...
Nov 20, 2024•25 min
Send us a text Most of the writers I work with aren't sure what to do with LinkedIn. The promise is obvious: a free platform that just costs time to potentially get in front of your target audience. "But what do I talk about... freelancing? How busy I am? I don't want to just shout about myself..." So, here's my little present for you. If I were trying to position myself as an in-demand, expensive, highly-qualified writer, this is what I'd post! www.b2bwritinginstitute.com Support the show...
Nov 11, 2024•5 min
Send us a text On this episode of B2B CraftWorks , I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor. What is mindset? Why is it so important? What are the tangible changes I've experienced? It’s about more than earning more; it's about letting good things reach you by breaking old habits. Tune in for honest insights on how small mindset shifts made a big difference in my life and work. More about coaching: https://b2bwritinginst...
Nov 04, 2024•6 min
Send us a text I was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at home — and my family can tell the difference! Watch this as an original video on YouTube: https://www.youtube.com/watch?v=WSlacEL6zyA Support the show...
Oct 28, 2024•8 min
Send us a text In the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness." They explore how emotional states—such as fear, pride, and courage—shape the way experts show up in their content and influence their ability to connect with an audience. Drawing from David R. Hawkins’ theory, Elsa explains how experts can recognize and move through these states to reach higher levels of impact a...
Oct 21, 2024•39 min
Send us a text Sarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership. Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" model, explaining its four categories: Worker, Influencer, Advisor, and Thought Leader. The episode serves as a practical guide for writers and marketers on how to support these experts, using targeted storytelling and strategic content to help them mo...
Oct 14, 2024•39 min
Send us a text Do you meet the strict criteria for someone who's allowed to be good at business? No? Me either. Here's a little love note to lift you up and show you why YOU are welcome in business... whether you're perfect, imperfect, short, tall, fat, skinny, or whatever you've got going on. Watch this as an original video on YouTube: https://www.youtube.com/watch?v=KO0p2YyKENo Support the show...
Oct 07, 2024•12 min
Send us a text Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow * Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Eagranie's chocolate blog: https://thewelltemperedchocolatier.wordpress.com/about/ Society for Technical Writers https://www.stc.org/ Support the show...
Mar 20, 2024•35 min
Send us a text Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Support the show...
Mar 05, 2024•35 min
Send us a text Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Eagranie's chocolate blog: https://thewelltemperedchocolatier.wordpress.com/about/ Society for Technical Writers https://www.stc.org/ Support the show...
Feb 12, 2024•29 min
Send us a text Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)! Sign up for STAMP FANS: my.stampfans.com/sarah-greesonbach Sign up to be notified when the free webinars launc...
Feb 01, 2024•16 min
Send us a text Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of mini-coaching :). See the original email: https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rr Subscribe: https://b2bwritinginstitute.com/ Support the show...
Jan 26, 2024•6 min
Send us a text You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out. More about Alyssa: https://owlstreetcontent.com/ More about Sarah: www.b2bwritinginstitute.com Support the show...
Jan 11, 2024•40 min
Send us a text Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought! More about Alyssa: https://owlstreetcontent.com/ More about Sarah: www.b2bwritinginstitute.com Maslow's Hierarchy of Needs https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_ne...
Aug 01, 2023•39 min
Send us a text In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer. We explore the challenges they faced initially, like shedding employee habits that didn't quite fit the entrepreneurial landscape. The conversation also uncovers essential lifestyle and business factors for writ...
Jul 25, 2023•26 min
Send us a text Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave. Listen for some laughs that will make you feel more brave <3. More about Belinda: https://www.copywritematters.com/ More about Sarah: https://b2bwritinginstitute.com/ Support the show...
Jul 18, 2023•34 min
Send us a text Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset. The holistic pricing rubric: https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit Playing Big by Tara Mohr Inner Mentor Exercise: https://www.taramohr.com/book/inner-mentor-s...
Jul 10, 2023•51 min
Send us a text Belinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and center. More about Belinda: https://www.copywritematters.com/ More about Sarah: https://b2bwritinginstitute.com/ Support the show...
Mar 21, 2023•48 min
Send us a text Belinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our households (hint: both really different🙃). More about Belinda: https://www.copywritematters.com/ More about B2BWI: https://b2bwritinginstitute.com/ Support the show...
Jan 27, 2023•34 min
Send us a text Let's spice things up with a series of cohosts! First up? Copywrite Matters founder Belinda Weaver, who teaches copy business building and copywriting. In part one, we talk about how we got here, Belinda's "back up plan," and Sarah's nepotism hire out of teaching (oops!). More about Belinda: https://www.copywritematters.com/ More about B2BWI: https://b2bwritinginstitute.com/ Support the show...
Jan 23, 2023•41 min
Send us a text Join us as a fly on the wall inside The B2B Moonshot Machine! In this journaling session, we walk through a simple, low-stress way to plan some goals for 2023. Not pie-in-the-sky goals... goals that you can achieve and that will make your life better. Read the session notes as we go: https://docs.google.com/document/d/1wRuSSjaevk73elMYFpb6_2brtu2N6yXDip_zEq8mtTg/edit# Use the Session Graphic Organizer to do your journaling: https://docs.google.com/document/d/1tYZZIORHHo1L6DcA4J6RH...
Dec 13, 2022•1 hr 22 min
Send us a text Today I want to share a disgustingly nerdy way to think about sentence structure and meaning. Then I have some news about my office (!). And I launched something that people actually want, which was nice. Here's the sentence we talk about: "Marketers have the flexibility in data collection and the configuration of unique criteria needed to handle any situation that comes up." Writer Paradise: https://b2bwritinginstitute.com Support the show...
Nov 04, 2022•14 min
Send us a text Join me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating better ideas for marketing in B2B. You should be on this list: https://b2bwritinginstitute.com/ B2B Writing Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminar B2B Moonshot Machine membership: https://b2bwritinginstitute.podia.com/moonshot-machine Support the show...
Oct 27, 2022•20 min
Send us a text This week I'm talking about the great job I did not over-working (lol). And something odd I noticed about my schedule (and how I fixed it). I'm high off the B2B Writing Seminar, and I'm excited for the month of October. Stay in touch by email https://b2bwritinginstitute.com/join-b2bwi/ Free webinar on writer's block and burnout https://b2bwritinginstitute.podia.com/burnout-writers-block B2B Moonshot Machine (New 6-month option!) https://b2bwritinginstitute.podia.com/moonshot-machi...
Oct 08, 2022•14 min
Send us a text Happy Friday! This is a marketing bro free zone. Also, clients aren't going to read your blogs. Don't write a blog to get clients — get clients to get clients. I also have been making myself go to watercolor class and improv class (and I'm glad I do!). This is.... the Friday update! More by email: https://b2bwritinginstitute.com/join-b2bwi/ The Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminar The Membership: https://b2bwritinginstitute.podia.com/moonshot-machine ...
Sep 30, 2022•20 min
Send us a text Let me share my life motto with you, some thoughts on how businesses work (and how they aren't as manipulative as we think), and alllllll the details about my glorious 2023 Hobonitchi Techo. Find out more about The B2B Writing Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminar Stay in touch via email: https://b2bwritinginstitute.com/join-b2bwi/ Support the show...
Sep 22, 2022•18 min
