How to Build a Marketing Strategy on a Budget w/ Bethan Vincent - podcast episode cover

How to Build a Marketing Strategy on a Budget w/ Bethan Vincent

May 17, 202143 minSeason 1Ep. 22
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

In this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow. 

We talk about: 

  • How small marketing teams can build a strategy that scales as the company grows
  • The importance of picking the right tools and the most common mistakes to avoid as a sole marketer
  • And for how long a Founder should look after marketing - and recognising when to let go

Bethan also shares wisdom on finding the right candidate for the first marketing hire within a start-up.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Bethan here: @BethanVincent


Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

For the best experience, listen in Metacast app for iOS or Android