How to Build a Lead Scoring System in Hubspot w/ Ali Schwanke

In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.

We talk about:

• Hubspot and why it - or a platform like it - is a MUST for early stage marketing teams
• The disadvantages of using a 'Frankenstein's monster' technology stack
• Building an air-tight lead scoring system that'll help you measure channel ROI

This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR looking for advice on how to sell-in Hubspot to a sceptical leadership team.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Ali here: @alischwanke

Or watch her Hubspot Hacks series here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call