how to lead in a crisis; an insurance agent's playbook

It's a tough time to be an insurance agency owner.

How do you tell clients that their policy doesn't cover viral outbreaks, even when the government is mandating shutdown?

How do you keep your own team motivated when they're no longer together in the office indefinitely?

How do you take time as a business owner to process what's happening and prepare for what's next?

Having steered his agency through multiple national crises, Seth Zaremba offers up some life experiences on leading in crisis.