>> Chris Dechter: This is AV Super Friends Perspectives, a collection of interviews, discussions and presentations from conferences, trade shows and events that just don't fit either of the other two shows. Some are long, some are short, but they'll all have valuable insights, useful information, or just good conversation with thought leaders and subject matter experts. And now, the AV Super Friends. >> Jamie Rinehart: Hey folks. Jamie again with another perspectives for AV Super
Friends. And I'm at infocomm 2025 and I'm still on the show floor. Find, well, the cool stuff everybody missed. You walked by because it wasn't in the big booth. Screw the big booth. Let's talk about the good stuff. So I stopped by a, smaller, section in the middle and I was surprised. They had some really cool things. It's from Blustream. So I've wrangled in, Jason from Blustream. Stream. >> Jason Fitzgerald: Jason Fitzgerald from Blustream. Yeah, from our US operations.
>> Jamie Rinehart: Your US operations. Now I'd heard of Blustream before, but it was more in like the residential, area. But some of the products that I saw here today were more geared towards the commercial side. What was the thinking there? >> Jason Fitzgerald: Yeah, so, I mean Blustream got started out in the residential realm, start out in Australia roughly about a decade
ago now. and pursuant to obviously being in the residential market and using a lot of the residential technologies like HDBHD, of course being a heavy one, matrix products, extenders, etc. It became more and more apparent as Blustream Stream grew that there is certainly a larger share of the market in the commercial side, especially with the competencies that Blustream has to kind of push into that space. And there have been some key partnerships that we've
had over the years, with some organizations. We can't of course name all of them, but, you know, when you think about the largest sporting venue in the world, Blustream is responsible for providing product for that in a, very large capacity.
And so from those initial forays into that field, we started to spread out and then more so into the audio side of things, where a lot of our customer bases outside of the US and then now inside of the US are certainly, especially in a professional capacity, working with audio. So the natural progression for that would to be build products. And Blustream loves to build things using innovative solutions, thinking outside the box. And that's some of the stuff we're showing here on the show.
>> Jamie Rinehart: And I noticed that now you guys do have a whole line of AV over IP solutions. I know that's a show for another day, but for today it's some of those out of the box thinking devices that caught my eye. And there's a whole series of them folks. So I encourage you to go to Blustream and check them out and
then contact the guys and see what else you got. But one of them, the one that really caught me first was were sitting in front of it, the hdmi, Bluetooth audio extractor and embedder. The first time I saw it was like, what, okay, so where did this generate from? >> Jason Fitzgerald: So specifically we do work with some wireless technologies, and Bluetooth has always kind of been there and maybe not used fully in a professional
capacity. But a lot of our product conception also comes from, you know, specific customer requests, especially if we see a target market for it. And this was, is part of that. We have, like I said, long reaching arms in the European and Australian markets. And the Blustream ARC was kind of born from the need, especially when it comes to merging residential and professional like audio markets. And that's kind of where this came from. So the Blustream Arc,
does that. Right. So it uses currently to date, Bluetooth technology to, but, but combines it with hdmi. Right. And so we've seen this kind of necessity. In fact, even if you go to the web now and, and search for this kind of specific product, like taking audio return channel off of a tv. >> Jamie Rinehart: Yes. Oh, it's nightmare. >> Jason Fitzgerald: Right. And then trying to get it into a capacity where then you know, you
can then distribute it in some way. Because that is of course what we do. that's what this product does. So it combines Bluetooth with HDMI in both a way of taking audio out of hdmi. and that can come from a direct HDMI source or from the ARC port on your tv. Right. And so then we can then take that audio and then transmit it then over to to Bluetooth.
So like in that case working as a transmitter. And the opposite side of that of course would be to take, audio coming in from Bluetooth and then embedding it into hdmi. So there are certainly use cases for both, but it kind of puts all this into a singular package. >> Jamie Rinehart: So gonna ask you, since it's Bluetooth. >> Jason Fitzgerald: Yep. >> Jamie Rinehart: Or we have a roadmap with maybe.
>> Jason Fitzgerald: Our cast that is definitive, that is a definitive, area that I can tell you we have already looked into. >> Jamie Rinehart: So I mean look for an institution like mine or higher ed to be able to use this thing and be more of a broadcast over Bluetooth like our cast is capable of doing. Oh my gosh, again, problem solvers. And it may not be today or tomorrow, but I'm just planting the bug and you're kind of like maybe.
>> Jason Fitzgerald: Yeah. So we've already looked into this. So, when looking at this product, obviously being able to set it to one or two headsets is certainly common. You can find off the shelf, you know, products that do that today. But oracast kind of opens up that possibility for, you know, wide audience usage. So like in education and senior assisted living, there's certainly a lot of use cases for it where we'd want to broadcast the audio to audio to hit a larger audience.
And so this is something that has been on the roadmap as a second iteration or you know, a Mark 2 version of this Blustream ARC product. And so it's something that it isn't. I can't tell you confidently today that is exactly going to happen. >> Jamie Rinehart: That's all right. The fact that it's on your idea mark, your whiteboard board we'll call it. It's on the whiteboard. That's exciting. Cool. I'm gonna move on from that.
But you did talk about, you know, again, problem solvers, er, channels, HDMI D embedding, one of the problems, you know, that we have all the time and we have all these sound bars that you can't really get anything in and out of. But you guys have also combined that, that capability with Dante. >> Jason Fitzgerald: Yep, >> Jamie Rinehart: And. And you have a whole line of Dante products. So let's kind of skirt through those real quick.
>> Jason Fitzgerald: Yeah, absolutely. So we delve into DANTE fairly hard and there's a lot of natural cohesion with Blustream originating in Australia, Odinate being in Australia. So we have a very good relationship with them. And we started with on and off ramp devices, like many, like I say many companies in this space, and so being again, problem solving or fixing issues especially run into with our customers.
and again being that kind of brand that we'd like to see, Bridge, I guess, residential, commercial, in some cases this, that product is kind of a natural progression. And I can honestly tell you, even at this show at Infocom, that is the product that's probably received the most attention in terms of what's been on our wall of audio, Dante solutions, and we have quite a few of them.
so as opposed to the normal on and off ramp devices, optical audios, XLRs, etc. ARC, or in this case ARC directly off of a television, poses a number of different use cases, especially as we're seeing a lot of content being directly sourced from the display. And so now getting that back, whether it be in a residential capacity or commercial
capacity, is a necessity. And so it seemed kind of natural then for us to kind of embed this into a product that's going to take the digital audio out and then stick it right onto dante. And not only that, even offer some control capabilities. Like you can use, your CEC that's embedded in your TV to control the input gain, for example, on the actual, you know, on the output side for the dante. So we've certainly thought about that because we providing avenues on how to manage these
devices is certainly something we like to think about. And to be honest, I haven't really seen anyone else is doing it, so. >> Jamie Rinehart: No, well. And not. Yes, exactly. And it's something we need. >> Jason Fitzgerald: Yeah. >> Jamie Rinehart: So that's really cool. Well, I've asked you about a couple of things that I thought again, folks, they have a whole product line that's really awesome. but I can't hit them all today.
But I asked about two of the ones I want, so it's your turn. Which one do you kind of in? I mean, you have the whole booth here. Which one are you? Like, this thing's really cool and I'm missing it. Well, okay, tell me which one I'm missing. >> Jason Fitzgerald: No, so there is another piece here for Dante.
It's called the DA 1414. So one of the challenges that we find, especially being in this space where we deal with a lot of integrators, companies who, who need some form of control, dante, not that they have a closed system, but you're using domain controller or DANTE controller and application to have to manage switching. And if you're not using a large ecosystem where that capabilities built in, you need to find another avenue to try to control it.
and we've had this conversation, of course, with dante, that control is a backbone for this industry because you need to be able to manage all of your products in some way. So the DA 14x14 combines some of these cool things that we already talked about, about conversion. So you can go in analog audio, you can go in dante, you can go in USB a la uac, and then also come out in m those same formats. So there's 14 in and 14 out. But since it is an audio matrix, we
can manage the routing and control that way. So what you've essentially got is a way to manage or control DANTE routing using the external interface, because you communicate to our device using the same kind of control signals that, that you're already used to doing in a lot of these spaces. That's IR or serial or, RS232IP, whatever it may be to help
manage that. So now that you've got kind of a powerhouse of a box that gives you these conversions, like going in usb, coming out Dante, or going in Dante and coming out analog. So it's all built into that box along with that control side. So it's a really cool piece along with some DSP parametric eq. I don't want to get too technical, but, you know. >> Jamie Rinehart: Yeah, and these are the things that we look like for like
my. My group. So we're trying to find those cool pieces that, that, you know what, that does fit a need. And now I have to go look it up. >> Jason Fitzgerald: Yeah. >> Jamie Rinehart: So when I go look it up, where am I going? >> Jason Fitzgerald: So you, definitely want to check out www.bluestream hyphen or-us.com. that is our site. >> Jamie Rinehart: Traditional Blustream spell it. >> Jason Fitzgerald: Yeah. So it is Blustream stream, folks. This is Blu.
Drop the E with a stream. So Blu Ray S T R E A m. got it. Us.com Cool. >> Jamie Rinehart: Jason, thanks for giving me 10, 15 minutes of your time and kind of just briefly running through a few of the cool things you guys have here, folks. Go check them out. >> Jason Fitzgerald: Thank you so much. >> Jamie Rinehart: It'll be worth your time. >> Chris Dechter: Well, that wraps up another episode of AV Super
Friends Perspectives. If you have a perspective to share, you can contact us with questions, topic ideas, or general complaints@mailbag avsuperfriends.com. >> Jason Fitzgerald: Nice work, everyone. >> Jamie Rinehart: Sharp broadcast. >> Jason Fitzgerald: Really good. Everyone on the floor as well. Really a lot of hustle. I liked it.
>> Chris Dechter: The opinions expressed by the AV Super Friends are solely those of the individuals and do not represent their respective institutions, organizations, companies, or clients.