Risk as Feeling: New Perspectives on Risk Perception

Contributor(s): Dr Paul Slovic | Dr. Slovic will describe the laboratory experiments that led to the concept of risk as feelings and illustrate some insights gleaned from this perspective for behaviours as diverse as cigarette smoking and apathy toward large scale natural and human caused disasters. Dr. Slovic studies judgment and decision processes with an emphasis on decision making under conditions of risk. His work examines fundamental issues such as the influence of affect on judgments and decisions. For further information visit Dr. Slovic's website: www.decisionresearch.org.