SHOW NOTES Here are just a few things you’ll hear them dive into: When to stop DIYing and bring in outside help The marketing tasks integrators should always delegate—and the ones that are still worth doing in-house How agency support has helped Wipliance stay ahead of SEO changes, AI, and evolving customer expectations Plus, you’ll get a behind-the-scenes look at how Melissa’s team creates their standout video content that’s turning heads across the industry. Let’s get into it—here’s Automation...
Aug 13, 2025•40 min•Ep. 317
SHOW NOTES In this episode, David and I discussed: Why lighting is still a massive untapped opportunity for integrators The challenge of scaling lighting knowledge in the industry How mentorship and partnerships can help fill the gap David brings insight, honesty, and a deep passion for light. Whether you’re just getting started with lighting or ready to take it to the next level, this episode has something for you. So settle in and enjoy my conversation with David Warfel. Let’s get started! To ...
Aug 06, 2025•1 hr 3 min•Ep. 316
SHOW NOTES In our hour-long session, we cover: How to define your Ideal Customer Profile (ICP) so every piece of content attracts your best-fit clients Conversion-content principles — like loss aversion, authority, and reciprocity — that guide prospects to take action after reading your content Practical tips for writing articles, emails, and social media posts that spark engagement and inquiries. Listeners and viewers of this episode will also get a first look at One Firefly’s newest content ma...
Jul 30, 2025•1 hr 10 min•Ep. 315
SHOW NOTES In this episode, Matt and I discussed: How integrators can break through growth plateaus and build a business they love The three biggest constraints holding most businesses back — and how to solve them Why personal development and community are essential to long-term business success Matt is thoughtful, transparent, and not afraid to ask the big, uncomfortable questions that spark real change. If you're building — or simply working to improve — your business, you’ll walk away from th...
Jul 23, 2025•1 hr 5 min•Ep. 314
SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Deby cover a lot of ground. Here are just a few things you’ll hear them dive into: How storytelling helps integrators stand out and build trust The common ways content falls flat—and how to avoid them Tips for finding your voice and making your message resonate Plus, you’ll enjoy a fun “in or out” lightning round on some hot-button writing topics—everything from Oxford commas to exclamation points and even AI writing. Let’s g...
Jul 16, 2025•36 min•Ep. 313
SHOW NOTES In this episode, Jaime and I covered a range of engaging topics, including: How he transitioned from a corporate career into entrepreneurship and what inspired him and his son to start Home IQ Solutions. The role of energy management in smart home design and how they are helping homeowners navigate Texas' unique energy challenges How they are building strategic partnerships with architects, designers, and builders to drive long-term growth and brand awareness. I really enjoyed this co...
Jul 09, 2025•49 min•Ep. 312
SHOW NOTES You’ll hear from: Myself — Ron Callis, CEO of One Firefly Matt Bernath, President of VITAL, LLC Joseph Kolchinsky, CEO of OneVision Resources David Warfel, Founding Designer of Light Can Help You Mark Langston, Partner & Chief Lighting Advisor of Light Can Help You Jason Sayen, Founder of I Am Sayen Josh Christian, CEO of Home Technology Association Paul Starkey, Co-Founder & Partner of PrepTECH And Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderator T...
Jul 02, 2025•1 hr 6 min•Ep. 311
SHOW NOTES In this episode, Travis and I covered a range of engaging topics, including: How he systematized his business for scalability while maintaining exceptional service in a demanding, luxury vacation market. Why he’s a firm believer in local service and how he navigates challenges posed by out-of-town integrators. His take on AI tools like Perplexity and how they’re reshaping how he runs his business day-to-day. I really enjoyed this conversation with Travis and I hope you do too. Let’s d...
Jun 25, 2025•1 hr 7 min•Ep. 310
SHOW NOTES You’ll hear from me as I guide you through several key topics, including: How the introduction of AI has impacted search engine optimization and page one rankings The rise of zero-click search results and how to show up in them What EEAT stands for — experience, expertise, authority, and trust — and why Google uses it to rank your content And how to optimize your Google Business Profile and other online directories to increase visibility in local search Visit the episode page on our w...
Jun 18, 2025•21 min•Ep. 309
SHOW NOTES In this episode, Jesse and I discussed: How Midtown is elevating executive video and streaming setups Award-winning immersive projects in education and retail Jesse’s journey from hands-on technician to company leader Jesse brings energy, expertise, and a refreshing sense of humor to everything he does. Whether you're running a family-owned shop or scaling a growing AV firm, there’s something in this episode for you. So settle in and enjoy my conversation with Jesse Miller. Let’s get ...
Jun 11, 2025•59 min•Ep. 308
SHOW NOTES Here’s what’s coming up in today’s episode: Why storytelling beats sales pitches on social How video is dominating in 2025—and how to get started Kali’s takeaways from her attendance at this year's Social Media Marketing World Whether you’re just getting started or ready to level up your social media strategy, this episode is packed with practical takeaways. Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Kali Keegan. About One Firefly One Firefly, LLC is an award-winni...
Jun 04, 2025•38 min•Ep. 307
SHOW NOTES In this episode, we covered: How expanding into electrical work is helping Bethesda get involved in projects earlier. The power of peer collaboration and how Michael’s affiliate network drives innovation. Why focusing on design and lighting has reshaped how clients and partners see his team. Michael also talks about the changing role of integrators in smart home design, how tariffs and economic uncertainty are impacting the industry, and why staying adaptable is more important than ev...
May 28, 2025•1 hr 5 min•Ep. 306
SHOW NOTES Here’s what’s coming up in today’s episode: How One Firefly evolved from an engineering services firm to the leading marketing agency for integrators. How AV marketing has shifted from basic websites and email to SEO, social media, and AI-drive strategies. The biggest marketing mistakes integrators make and how to fix them. Plus, I’ll share why storytelling is more important than ever, and my predictions for where AV marketing is headed in the next five years. This is going to be a fu...
May 21, 2025•51 min•Ep. 305
SHOW NOTES In this episode, we covered: How Rich is leveraging smart tech to transform apartment living and streamline property management Why he chose to implement EOS to scale his business and empower his team The importance of leading with service, honesty, and vision when selling technology You’ll also hear Rich talk about how faith guides his business decisions, why healthy conflict is essential for growth, and how a mindset of learning has helped him thrive through challenges. This one’s p...
May 14, 2025•1 hr 6 min•Ep. 304
SHOW NOTES In this webinar, we’ll cover: How to navigate 2025’s volatile economy without losing visibility Quick-win tactics like targeted Google Ads and branded van wraps to drive immediate leads Foundational plays like SEO and events that build lasting momentum Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can make your marketing dollars work harder in 2025. About One Firefly One Firefly...
May 07, 2025•1 hr 8 min•Ep. 303
SHOW NOTES In this episode, we covered: The journey of a family-run business transitioning into a national powerhouse How wresting and crossfit has helped them to live healthier lives and in turn, increased work place productivity Strategies for growth, leadership, and staying at the forefront of an ever-changing industry Without further ado, let’s tune in to my conversation with Bryan and Marc Rizzo. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com...
Apr 30, 2025•1 hr 10 min•Ep. 302
SHOW NOTES In this webinar, we’ll cover: What effective onboarding really looks like — and what it’s not How to start creating a structured 30-60-90 day onboarding plan for new hires And actionable tips for creating a welcoming environment and preparing your existing team and new hires for success Whether you’re onboarding your first employee or looking to refine your existing process, you’ll find valuable takeaways in today’s conversation. Visit the episode page on our website to get the audio ...
Apr 23, 2025•1 hr 14 min•Ep. 301
SHOW NOTES For this milestone episode, Lee and I covered some great topics, including: How Wipliance has grown into multiple markets and the impact of lighting and shading on their success How Wipliance uses video content to educate clients and strengthen industry relationships Their work on the historic Taliesin West Frank Lloyd Wright home, in partnership with Lutron I appreciate you joining us for this special episode. Whether you’ve been with us since the beginning or just recently discovere...
Apr 16, 2025•1 hr 20 min•Ep. 300
SHOW NOTES In our chat, Sam shares valuable insights on: How to build a sustainable talent pipeline. The power of company culture, mission, and values in attracting top talent—and how to communicate them effectively. How integrators can think outside the box when sourcing candidates, from leveraging industry networks to monitoring layoffs in tech and retail sectors. If hiring is on your mind this year, this episode is packed with actionable strategies to help you attract and retain the right peo...
Apr 09, 2025•38 min•Ep. 299
SHOW NOTES In this episode, we discuss: Azione’s evolution and how it’s redefining what a buying group should be. Mergers & acquisitions in the CI space—what they mean for business owners. The power of community and education in helping integrators grow and scale. Patrick’s passion for innovation and building strong industry relationships makes this a must-listen. So, sit back and enjoy my conversation with Patrick McCarthy. Let’s get started! To get transcripts, resources of what was mentio...
Apr 02, 2025•1 hr 7 min•Ep. 298
SHOW NOTES In this episode, we discuss: Extreme ownership in business and how Brad’s team lives by Jocko Willink’s leadership principles Navigating economic shifts with rising tariffs, shifting budgets, and staying ahead of industry challenges The power of peer collaboration and why networking with fellow integrators has been a game-changer for business growth Brad shares some incredible insights on leadership, business strategy, and industry trends—so let’s dive in! To get transcripts, resource...
Mar 26, 2025•1 hr 1 min•Ep. 297
SHOW NOTES During this episode, we’ll cover: The importance of regularly updating your website with new content, service offerings, and images, plus how frequently you should be making website updates Why integrators should have dedicated solutions pages on their websites to showcase current service offerings Six expert tips for dealers to make immediate improvements on their website I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Romi Kiriadre...
Mar 19, 2025•38 min•Ep. 296
SHOW NOTES In the webinar, we’ll cover: Strategies for creating a structured interview process, and the types of screens and interviews you may use to evaluate candidates The importance of evaluating for both skills and culture fit during interviews Tips on how to ask tough, insightful questions that go beyond surface-level responses and help uncover a candidate's true potential Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video r...
Mar 12, 2025•38 min•Ep. 295
SHOW NOTES During the show, the conversation covered: Challenges and disconnects between sales, marketing, and leadership, and how to bridge the gap with better communication and collaboration The value of trade shows for business growth, and each department’s unique perspective on their primary goals: from sales looking to close deals, marketing looking to increase brand presence, and leadership looking to build strategic partnerships How AI and emerging technologies are shaping the AV industry...
Mar 05, 2025•59 min•Ep. 294
SHOW NOTES In this episode, we covered: How ProSource has grown into a leading group with nearly 600 members. Jim’s lessons from scaling businesses and navigating challenges. Tips for integrators to stay competitive with smart power and controlled lighting. Jim’s expertise and vision for the future make this a must-listen for anyone in the integration industry. So settle in and enjoy my conversation with the one and only Jim Pearse. Let’s get started! To get transcripts, resources of what was me...
Feb 26, 2025•1 hr 5 min•Ep. 293
SHOW NOTES Here are a few of the key topics we covered: How major life events—like buying a home, starting a family, or retiring—open doors for AV integrators to connect with customers in impactful ways. Creative partnerships that help integrators align their services with life’s key milestones. Practical strategies to shift your messaging focus from technical specifications to showcasing the lifestyle benefits that AV solutions deliver. Whether you’re aiming to grow your audience, build trust, ...
Feb 19, 2025•36 min•Ep. 292
SHOW NOTES During our conversation, Frank and I explored some interesting topics, including: How his journey from electrical engineering to launching Atlantis UGS shaped his approach to the AV industry. The impact of evolving AV technology and the hybrid work revolution on commercial spaces. His strategy to building and managing a team of over 100 full-time AV professionals across the U.S. I’m confident you’ll enjoy this conversation and walk away with some great takeaways. Let’s dive in. To get...
Feb 12, 2025•58 min•Ep. 291
SHOW NOTES In the webinar, we’ll cover: How to define and document your ideal candidate profile in order to source individuals who meet your needs for skill set requirements, experience, and culture How to leverage your existing team and personal networks to seek new talent Best practices for sourcing talent through social media, job boards, industry events, technical and vocational schools, and more Visit the episode page on our website to get the audio recording of this webinar, the transcript...
Feb 05, 2025•48 min•Ep. 290
SHOW NOTES In today’s episode we cover: About landscape lighting industry insights and trends. Preview of the upcoming Light It Up Expo. Looking for opportunities and how to elevate your business for 2025. Join us on this episode to look out for the preview of the upcoming Light It Up Expo. Discover what makes this event a must-attend for anyone in the landscape lighting industry, featuring hands-on learning, inspiring panels, and opportunities to level up your business for 2025. To get transcri...
Jan 29, 2025•33 min•Ep. 289
SHOW NOTES Here are a few of the key topics we covered: The difference between SEO and Google Ads, and how to use both for a well-rounded marketing strategy. Why ranking fluctuations happen and what metrics really matter for measuring SEO success. Actionable tips for setting realistic expectations, tracking performance, and evaluating the ROI of your SEO efforts. Whether you’re looking to level up your digital marketing strategy or better understand the nuances of SEO, this episode is packed wit...
Jan 22, 2025•44 min•Ep. 288
