AutoFix TechnologyCast

Chris Cotton

The AutoFix TechnologyCast is your go-to podcast for navigating the evolving world of automotive repair technology. Hosted by industry veteran Coach Chris Cotton, each episode dives into the latest advancements—from AI-driven diagnostics to cutting-edge shop management tools. Get actionable advice, hear from expert guests, and join a community that embraces innovation to boost efficiency, enhance customer experiences, and grow your business. Whether you're tech-savvy or tech-curious, there's something for everyone. Subscribe now and stay ahead of the curve!

Last refreshed: August 26th, 2025 at 10:42 AM ⓘ

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Episodes

Is The Future of Auto Repair Technology Here?

Cinch has done wonders for my repair shop - let them do the same for you. See how it works today! CLICK HERE In this episode, Amber Wright, Director of Partnerships at AutoLeap, joins Chris Cotton. Amber shares how she got into the automotive technology side of the industry and talks about why she feels so passionate about AutoLeap. Chris and Amber get into a discussion about innovation and how not to get stuck doing the same old thing all the time. Find out more about AutoLeap here! 00:00 "Ambe...

Apr 23, 2025•30 min•Ep. 12

AI in Repair Shops is a GOOD Thing!...IF You Use It Right | Detect Auto

Cinch has done wonders for my repair shop - let them do the same for you. See how it works today! CLICK HERE In this episode of the AutoFix TechnologyCast, Chris Cotton is joined by Jon from Detect Auto to explore the innovative ways technology is reshaping auto shop operations. Jon highlights how Detect Auto's flagship maintenance review system automates service reviews, significantly cutting down the time advisors spend on building estimates. Another key point discussed is the AI-powered custo...

Apr 16, 2025•23 min•Ep. 11

Auto Repair Shops Need THIS Tool! | OktoRocket

Cinch has done wonders for my repair shop - let them do the same for you. See how it works today! CLICK HERE In this episode, Chris Cotton is joined by Keith Twitchell from Octorocket. Keith highlights the importance of utilizing technology to identify and address missed opportunities in auto shops, stating that these missed chances can have a significant financial impact. Chris emphasizes the value of using analytics to track projections and shop performance, equipping owners with the knowledge...

Apr 09, 2025•41 min•Ep. 10

Mobile Apps and How They Can Change Auto Repair | Jeremy Glassco

Cinch has done wonders for my repair shop - let them do the same for you. See how it works today! CLICK HERE Jeremy Glassco is the founder of AppFueled. Today, he and Chris talk about the use of apps and technology in repair shops today. Jeremy underscores the importance of integrating mobile apps as a communication medium to improve the customer experience. He shares strategies for creating a membership pathway for customers, showcasing how businesses can leverage apps to forge deeper connectio...

Mar 19, 2025•46 min•Ep. 9

A Good Loaner Car System Can Revolutionize Your Repair Shop! | Laura Tierney from ShopLoaner

Cinch has done wonders for my repair shop - let them do the same for you. See how it works today! CLICK HERE Today, Chris Cotton and Laura Tierney from ShopLoaner talk about the importance of shop owners having a structured loaner vehicle program. Laura brings up multiple ways shops can implement these programs, including using cars that clients have left behind or considering leasing vehicles. The tech that ShopLoaner uses is helping shop owners out everywhere! 00:00 Avoid Personal Vehicles for...

Mar 12, 2025•34 min•Ep. 8

Can Technician Training Go Remote? | Drew Jablonowski from Garage Gurus

Cinch has done wonders for my repair shop - let them do the same for you. See how it works today! CLICK HERE In today's episode, Chris Cotton and Drew Jablonowski from Garage Gurus cover technology and training today in the auto industry. Drew says that Garage Gurus is using 53-foot semi-trailers to bring educational opportunities directly to technicians to help improve it. He also highlights the benefits of their online and on-demand training programs, which offer flexible learning options for ...

Mar 05, 2025•31 min•Ep. 7

How Customer Service Changes Technology Choices

Cinch has done wonders for my repair shop - let them do the same for you. See how it works today! CLICK HERE Today, Chris Cotton talks about recent customer service interactions at his businesses. He then explains his thought process of how technology can and/or should be used in these interactions, saying to be careful not to over-rely on tech. Chris then gives examples of strong customer service experiences he's had with Apple and Starlink, demonstrating how these interactions can sway custome...

Feb 26, 2025•14 min•Ep. 6

AI In Auto Repair - Is It Helpful? | Craig O'Neil from Auto Flow

Cinch has done wonders for my repair shop - let them do the same for you. See how it works today! CLICK HERE In this episode, Chris Cotton and Craig O'Neill from Auto Flow talk about the role of AI and technology in the auto repair industry. They both emphasize face-to-face interactions even in a world filled with interactions over screens using technology. How do you have a good balance? Craig and Chris talk tips today. 00:00 Hidden Gems 03:36 Dynamic Tech Trends: AI & Consolidation 07:41 S...

Feb 19, 2025•45 min•Ep. 5

Local Service Ads and Why Your Shop Should Use Them

Cinch has done wonders for my repair shop - let them do the same for you. See how it works today! CLICK HERE Brian Walker is the President and CEO of Shop Marketing Pros. Today, Chris and Brian help you understand what local service ads are and why you should use them at your shop. Brian explains how they have been successfully utilized in other industries, but now many shop owners are finding success in using them. Chris says the results his shop has seen since implementing LSAs are really impr...

Jan 29, 2025•36 min•Ep. 4

Data is King in Auto Repair Right Now - How Are You Using It?

Cinch has done wonders for my repair shop - let them do the same for you. See how it works today! CLICK HERE In this episode, Chris Cotton is joined by Justin Rae, founder and CEO of Cinch. Justin explains how Cinch uses data science and automation to enhance customer communication and streamline operations for auto repair shops. Justin also says that clean data for effective AI implementation is critical but hard to master. Making that a huge reason many people use Cinch. 00:00 Automated CRM So...

Jan 22, 2025•34 min•Ep. 3

After-Hours Calls and How I've Used AutoOps at My Shop to Solve This Issue

Cinch has done wonders for my repair shop - let them do the same for you. See how it works today! CLICK HERE It's episode number 1! We're so excited about the journey we're starting and glad you're here to join us! Today, Chris Cotton is joined by Steven Fafel, co-founder of AutoOps. Steven brings up data collection and how Auto Ops uses its voice system. Chris shares his experience using the system in his shop, saying it's helped manage high call volumes and increase online scheduling. Steven a...

Jan 15, 2025•33 min•Ep. 2

Welcome to the AutoFix TechnologyCast - Why Am I Doing This?

Chris Cotton introduces the AutoFix TechnologyCast, a podcast dedicated to exploring how technology is revolutionizing the automotive repair industry. Chris shares his rich background in the automotive field, highlighting his passion for teaching and mentoring shop owners. He also outlines what's to come in future episodes, including in-depth discussions with industry leaders, actionable takeaways for shop improvement, and an interactive community centered around listener questions and success s...

Jan 10, 2025•4 min•Ep. 1

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