How new car supply got smashed by a global computer chip supply shortage

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IN THIS REPORT: How a global semiconductor shortage is smashing new car availability.  

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When your local car dealer tells you it’ll be April (or even May) before he can supply that new car of your dreams … he’s probably not lying. That’s gotta be a first, for car dealers. (Using honesty.) Things are pretty grim on the showroom floor when they’re forced to deploy the truth. For a car dealer, that’s like fixing bayonets.   So, here’s the real reason why new cars are in such short supply right now.  At least a dozen major carmakers have been forced to wind back production because they just can’t get the right computer chips, which control virtually everything in a modern car, from the headlamps and the stability control, to the powertrain, steering and of course the infotainment and security systems.  Global lockdowns have been a real plus for the sales of laptops, TVs and gaming consoles - unsurprisingly. I mean, we’re all doing it from home these days, right?   Demand for computer chips has therefore surged, and carmakers just don’t wield much demand-based clout in this industrial niche.  Only about 10 per cent of semiconductor manufacturing capacity globally is devoted to automotive components - so this really is a battle between the David of carmakers versus the Goliath of consumer electronics giants, with carmakers not exactly in a position to exercise all that much leverage.