Authority Figures

Aaron Schoenherr•greentarget.com

Business

Marketing

Entrepreneurship

Host and PR veteran Aaron Schoenherr talks with leading thinkers about going from thought leadership to true authority.

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Episodes

Thinking of Fake News as a Chaos Problem

In this episode of Authority Figures, Aaron Schoenherr talks with Chandran Sankaran, founder and CEO of Repustar, a novel fact distribution platform that partners with news organizations. The pair will discuss how technology can play a role in fighting so-called “fake news,” and journalism’s pivotal – but changing — role in that fight. 1:23 – Chandran discusses his path to Repustar, what motivated him to found the company and the problems he hopes to help solve through Repustar’s FactSparrow pla...

Mar 24, 2022•44 min•Season 1Ep. 8

Episode 7: Insights from Greentarget’s 2021 Fake News report

Even with a contentious presidential election and the worst of COVID-19 behind us, journalists say the fake news situation isn’t getting better. And they don’t know how to address it. But if journalists don’t know how combat fake news, who does? That was the focus of Greentarget’s 2021 Fake News report , which was released in late October. In this episode of Authority Figures, Aaron Schoenherr sits down with members of the Greentarget team – including Betsy Hoag, Director of Research and Plannin...

Dec 21, 2021•31 min•Season 1Ep. 7

Episode 6: Ad Tech and the Dissemination of Fake News

Some big names in ad tech have gone public in recent months as advertisers look for programmatic ways to get in front of consumers. But is the rise of ad tech also fueling the rise of fake news? After watching the phenomenon for years, CNBC’s Megan Graham thinks it is. In this episode of Authority Figures, Graham and host Aaron Schoenherr discuss the proliferation of copy-cat sites trying to game the ad tech space and how things have gotten worse since the start of the pandemic. The problem is h...

Jun 15, 2021•30 min•Season 1Ep. 6

Episode 5: Good Old-Fashioned Journalism Meets Good Old-Fashioned PR

More than a year into the COVID-19 pandemic and with the 2020 election still making waves, fake news and its polarizing impact is still coursing through our society. Much has been said on the topic, but questions remain: Whose responsibility is it to tackle? How does this differ from fake news of the past? Has fake news changed the relationship between PR and journalism? In this episode, host Aaron Schoenherr and Charles Davis, Dean of the Henry W. Grady College of Journalism and Mass Communicat...

Jun 04, 2021•27 min•Season 1Ep. 5

Episode 4: A Seat at the Table

In part two of their conversation, host Aaron Schoenherr and Tanarra Schneider, Managing Director of Leadership & Culture at Accenture, discuss corporate America’s diversity, equity, and inclusion efforts. They cover why diversity and inclusion initiatives are felt before they’re measured, and the challenges leaders face in backing up their organization’s point of view with meaningful action. Episode Highlights: 1:27 - Aaron and Tanarra discuss affinity groups and who in an organization shou...

Jun 01, 2021•22 min•Season 1Ep. 4

Episode 3: The Racial Reckoning and Going Beyond the Performative

A year after George Floyd’s murder, companies across America are still struggling with their place in the country’s racial reckoning. Many quickly released statements on diversity, equity, and inclusion – but they need to back up their words with actions. They need to go beyond the performative. In the first of two episodes, Authority Figures host Aaron Schoenherr and Tanarra Schneider, Managing Director of Leadership & Culture at Accenture, discuss how organizations can – and should – go be...

May 25, 2021•27 min•Season 1Ep. 3

Episode 2: Using Data to Create Transparency and Authority Within Your Organization

Companies across the country are investing in data and how to harness it, yet some continue to struggle with using that data to tell their story. That means they’re missing the opportunity to create transparency within their organization and, most notably, the chance to exercise their authority through the contextual awareness their data can bring. In this episode, host Aaron Schoenherr and Narrative Science President Nick Beil discuss going beyond the dashboard and into data, the relationship b...

Dec 18, 2020•25 min•Season 1Ep. 2

Episode 1: Authority in the COVID Moment

How do you capture history as it happens? When the pandemic’s full effects became clear in March, History Factory began its COVID-19 Memory Project to capture corporate America’s reaction in real-time and provide insight into how organizations are responding to the crisis. In this episode, host Aaron Schoenherr and History Factory Managing Director Jason Dressel discuss the project rising above the noise of standard thought leadership, and how every organization will have its “COVID moment.” 1:3...

Nov 09, 2020•25 min•Season 1Ep. 1

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