Getting noticed is becoming increasing difficult in the competitive markets of today. In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic operation. That’s right. In this day and age, you have to do more to get noticed. This is especially true in ultra competitive markets like small business marketing. Thankfully, we have some good news. We know a way you can stand above your competitors. This secret is podcasting. Podcasting is still a relat...
Jun 03, 2016•36 min
We'll get into the solopreneur marketing plan later in this post, but first I want to share something. Recently, I realized I’m unemployable. Not employable in the conventional sense, anyway. The good news is that being unemployable doesn’t mean you have to be unemployed. Jack and I sat down with Michael O'Neal from The Solopreneur Hour to talk about this exact topic. Michael used his 20 years of music and broadcast experience to build his podcasts into one of the most downloaded ones in the wor...
May 23, 2016•49 min
If you had a near photographic memory of every marketing strategy you've ever tested, used or even heard of…how strong of a marketer do you think you'd be? We have that guy on the show today. His name is Brad Costanzo, and he is the host of the Bacon Wrapped Business show ( because everything wrapped in bacon is better, right? ). After selling his information publishing business in 2012, Brad Costanzo has built a successful consulting practice, Costanzo Marketing Group , helping established busi...
May 09, 2016•46 min
In today's podcast episode, we go over 6 specific authority hacks to increase website engagement. Press ‘Play” below to start listening now! You’ve probably already created an easy to navigate and informative website with awesome content. Now, you want to ensure your readers become engaged. In other words, you want to get those conversion numbers and shares up. Thankfully, there are a few ways to go about this. Primarily, it involves acknowledging that your readers are in fact human. There are p...
Apr 19, 2016•22 min
In today's show, we go over how you can create your first authority content marketing campaign. Authority Content Marketing is a series of content pieces that are specifically designed to increase your authority positioning. This is type of campaign is a hybrid of our style of our authority marketing , and content marketing which has been exploding in popularity. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to...
Apr 05, 2016•27 min
Take the red pill, and you can keep reading this post. Or take the blue pill, leave this site, and stay in wonderland forever. Well…that's a little dramatic, I guess. But one of my top 5 movies, and I'm a big dork. Plus it's my site. But seriously, digital marketing is an important tool to use no matter what kind of business you have. However, digital marketing is something overlooked by many local businesses. Founder of RetailMinded , Nicole Leinbach-Reyhle wrote in an article for Forbes : Many...
Mar 29, 2016•42 min
As a marketing consultant, you likely focus on social media, SEO and email campaigns. But do ever think about how to get local media coverage for clients, too? While these are traditional marketing methods are great to develop your client's brand , and get them in front of their target audience, you shouldn’t dismiss the effectiveness of local news. Hasn’t Traditional News Viewership Decreased? To answer most simply, yes, people have stopped watching the news as often. However, they are still ge...
Mar 22, 2016•22 min
At some point in your professional life, you've probably wondered how to become a contributor for Forbes Magazine. Or maybe Inc, Fast Company, or even Entrepreneur. It's powerful exposure and authority positioning. Every time I write for Entrepreneur , I get 100+ new Twitter followers. It also gives you other places to share your message. I can rank in Google for almost any 3-5 word term with my account at Huffington Post . You also get free traffic and valuable backlinks from these very, very p...
Mar 15, 2016•25 min
In today's episode we go over a simple authority marketing offer you can make to your existing clients (or even new prospects) today….by just making a “small bet”. What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? In his bestselling book, Small Bets , author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets. This ...
Mar 08, 2016•16 min
We are living through an extraordinary moment in human history. Technology is advancing faster than ever before. Just a handful of years ago, you were the cool guy if you had a beeper. Now, its impossible to get by with out a smartphone with a huge data plan. …heck…even my car has wifi. And I can't imagine being without it now. While that may be a little extreme, you can't deny that adapting to technology is crucial. If you aren't using it, your business will be left behind. These are 7 of the a...
Mar 01, 2016•21 min
Welcome to the State of Authority Marketing Address of 2016. This extremely important episode will cover the 7 most important things you can do in 2016 to position yourself as an expert in your industry. We are living through an extraordinary moment in human history. Technological and social change is reshaping the way we market our businesses, deliver work for clients, and create our position in the market. But as entrepreneurs we’ve been through big changes before and, like in the past, we can...
Feb 23, 2016•29 min
The first impression your users get of your products and services is typically through some type of lead gen page they land on. Those very pages you’ve been feverishly tweaking away at and — we presume — constantly analyzing. But we’re betting that many of your landing pages just aren’t cutting the mustard. To help you, we discuss the 8 crucial lead gen page elements you need to focus on now. And joining us today as a special guest co-host is the HILARIOUS, Kevin Rogers . Kevin spent years trave...
Feb 16, 2016•49 min
Vanity is the reason many think is the reason to work toward influencer status. Julian Casablancas, leader singer for The Strokes said, “ Vanity can easily overtake wisdom. It usually overtakes common sense. ” So the reason behind the desire to become an influencer CAN'T be vanity. It must be for POSITIONING. You have to do the things that make it easy for others to recognize you as influencer, and then you will be able to leverage that positioning to further your career or business. Click play ...
Feb 09, 2016•24 min
“When they can’t beat you, they hate you. ” – @ryanstewman In this episode we have Ryan Stewman of HardcoreCloser.com joining us as a guest host. He helps us dig into how anyone can become an influencer using social media. We start off with Brian explaining Hollywood’s proven method of storytelling. Then, how you can apply this formula to turn yourself into the most fascinating person in your industry. Then Ryan digs into how he uses controversy to repel the people he doesn't want…and attract on...
Feb 02, 2016•51 min
If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in the first place. In the Digital Attention Span Economy, press releases have an entirely new power that far surpasses just getting a temporary rank in the Big G. We go over why the old way isn't worth your time anymore, why new method is so effective and how you ...
Jan 26, 2016•42 min
While podcasts have been around for about a decade, there’s been a surge in listenership in the last couple years that’s getting a lot of attention from business owners, celebrities, advertisers, and consumers alike. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. The percentage listening in 2015 was up two points over 2014 levels (15%). This increased popularity is fueling the increased desire of entr...
Jan 19, 2016•38 min
In today's episode we talk about how to write and publish a book that can help position you as an influencer for the Digital Attention Span Consumer using the One Problem-One Solution Book Formula …even if you aren’t a writer We have a VERY different take on book publishing from all the “make money selling Kindle books on Amazon” hucksters. For us, it’s not about writing a book to make a quick buck, or even so you have something to sell. It’s about writing a book that sells you…as an authority a...
Jan 12, 2016•35 min
Are you trying to sell with your content..or are you trying to influence? Now, we aren't talking about sales pages or sales emails…you should focus 100% on trying to close the deal in both those cases. But, influencer content isn’t about creating an immediate sale, it’s about letting the right people find their way to your sales process. When done correctly, the influencer content can create enough anxiety and curiosity to make your audience want to find out more from you. In many respects, infl...
Jan 05, 2016•34 min
Diamonds, a newborn baby, Spud Webb, dynamite…and even Tattoo from Fantasy Island. Big things can come in small packages. One of these things is the second “ Pillar of Authority Marketing ” known as micro-specialization. Basically, micro-specialization is about offering a very specific service to a very specific sub-niche in your market, instead of trying to be the answer to everyone’s problem. People are often worried that if they niche down the services they offer, then they’ll end up missing ...
Dec 29, 2015•28 min
What are some essential things you need to know before you can begin to influence? First, you have to identify your perfect prospect. Think less about who you've sold the most to, and more about who you have the most success in helping. Next, you have to be able to concretely explain how they can achieve the outcome they want or need. Explain it like you are explaining it to a 10 year old. Then, you need to determine if your perfect prospect is consciously aware that they want or need your solut...
Dec 22, 2015•44 min
Expert is a title people give themselves. We've all been told, “No one will anoint you, so you just have to start calling yourself an expert to be taken seriously.” This worked well before the advent of social media, but it's something that's frequently mocked now. But, Influencer is a title given to you by others. You have to do the things that make it easy for others to recognize you as influencer. This is where you want to be. Influencers are Educators and Advocates for the success of their c...
Dec 15, 2015•25 min
In today’s society, Vine and Instagram videos last only a few seconds. Ted Talks are timed precisely at 18 minutes. Amazon Kindle has a Best Seller List dedicated to books that take 15 minutes to read. Many websites now list how long it will take to read each article… and try to keep them all under 3 minutes. Those who wish to influence others in today’s society have to be quick. They have to be to the point and cutting edge in order to captivate an audience before their time or focus drifts to ...
Dec 08, 2015•23 min
On episode #30, we are talking about how to get people to like you. This can apply to anyone in your life, from your family and friends, to business associates and potential clients. Being successful in business essentially boils down to if you can get people to like you, to stay around long enough to listen to you and buy. We will discuss the four faces of authority, how to use them and most importantly how not to over use them. You’ll learn why you do not have to give people things to make the...
Jul 14, 2014•28 min
In episode #29, we are getting into sales around pop culture and how classic successful salesmen are portrayed in movies. This week, we are talking about what most people dread, but is most important in any businesses – sales. Being a salesman has often very negative connotations. Salespeople are often seen as con-men and bullies; and their goal is to just talk people out of their hard earned cash for things that they never wanted, needed or would benefit from. While this can be the case in some...
Jul 08, 2014•28 min
Last week we talked about getting people to opt-in and capturing their emails. So what do you do next after you build up your email list? In episode 28 we’ll be covering what to do after you've built your email list, how to build authority with your list, and how to get people to trust you enough to open their wallets to you and buy your product or service. We’ll discuss how often you should email your list and why, as well as give you examples of successful email marketers to follow. You’ll lea...
Jun 10, 2014•31 min
In episode #27, we are getting into some more of the tactical stuff and some of the how-to’s that you guys have been asking for. This week, we are talking about an important topic close to our hearts – lead generation and opt-ins. One of the biggest mistakes that people make today in marketing is they go straight for the sale. Most often, that kind of sale will be very tough to pull off. We’ll explain all about the importance of the opt-in and why (knowing what’s going to happen next) we give ou...
Jun 03, 2014•33 min
In this special episode of “Profiles of Authority” we talk to Tai Lopez. Tai is an aspiring renaissance man that's the author of a few books on unrelated subjects, a member of MENSA: the high IQ society, a self made millionaire before the age of 30, a Certified Financial Planner, CHFC, CLU, and most importantly a student of life who has read over 5000 books. Tai is part of the list of college dropouts (but managed to earn 10 or so credits). He has been an entrepreneur for 18 years and has starte...
May 29, 2014•53 min
This week, we are talking about creating your bio page. When writing a “Bio” or “About Me,” most people wait until the very last minute to throw a few things together, neglecting the importance of this page. In reality, it is one of the most visited pages on many sites. We’ll discuss the importance of your bio page and the kind of impact it has on your site’s visitors. We’ll explain why telling your story will make your bio memorable; plus, we'll share the best ways to craft that story. You’ll h...
May 13, 2014•27 min
In Episode #25 we reveal the five common mistakes people make when they are attempting to act and look like an authority. We’ll describe the importance of simplicity. Your pitch should be so simple that a ten year old could understand it. You’ll learn how to make it about your prospect and not yourself. People don’t want to know what you do. They want to know what results you deliver. Find out why many people fail at being consistent with their avatar; and why it is important not to contradict y...
May 06, 2014•34 min
In this week’s episode, we really dig into what it means to be an authority that inspires others and what the characteristics of an educator and advocate are. We’ll discuss what to do, and more importantly, what not to do when you aim to inspire people to follow you or see things in a certain light. We’ll explain how you can inspire people not only to listen to you, but also want to do business with you or refer others to you. You will discover why showing your vulnerabilities will help you seem...
Apr 28, 2014•36 min
