Rakuten Rewards CMO Dana Marineau: "Influencers" and "influencers"
Episode description
On today's episode of Authentic Influence, Adam Conner is joined by Dana Marineau, the Chief Marketing Officer of Rakuten Rewards. Rakuten Rewards is a cash-back and shopping rewards company headquartered in San Mateo. Dana recently joined the org in June 2020.
Today, you'll learn:
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Why Dana came to Rakuten after years at Credit Karma and EA. (Did you know Dana originally wanted to be a news anchor?) Plus, the new challenges which await Dana
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Advice on becoming more authentic; specifically, how that translates to world-class leadership
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The differentiation between "Influencers" (upper-case I) and "influencers" (lower-case i)
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How 1:1 relationships have grown in importance over time; how it is truly beyond the traditional understanding of "personalization"
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How stories of "influencers" are leveraged to fuel growth
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What Dana is most excited about at Rakuten going forward
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Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)