Function of Beauty CMO Lorna Sommerville: How to Achieve Complete Custom Care
Episode description
On today's episode of Authentic Influence, Adam Conner is joined by Lorna Sommerville, the Chief Marketing & Customer Experience Officer at Function of Beauty. Function of Beauty is the world’s most customizable hair care and body care brand.
Today, you'll learn:
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Why Lorna chose Function of Beauty as her next play following years in CPG and, most recently, DTC leadership at Harry's
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Lorna's leadership values; what makes a truly good marketing team?
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How Function of Beauty builds truly 1:1 relationships beyond the initial data they receive (which leads to formulation of one of 54 trillion different hair care options. You read that right.)
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How consumers are encouraged to share (including shampoo selfies -- have you ever gotten a bottle at the store with your name on it?)
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As always, advice to build a more authentic brand. Notable quote: "Marketing is a tax for being unremarkable."
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Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)