Authentic Influence

Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and founders.

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Episodes

Boston Red Sox CMO Adam Grossman: Delivering Content on the Fans' Terms

On today's episode, Boston Red Sox CMO Adam Grossman, who took time during Boston's successful postseason run to its 9th and most recent World Series title to talk with Adam Conner about the power of Red Sox Nation and incorporating their voice into the team's overall mission and strategy. Specific topics to be covered in this episode: How to make a brand inherently shareable How to optimally invest in shareable fan experiences Measuring shareability How to balance the voice of the fan in conten...

Oct 31, 2018•30 min

Vivoom CEO Katherine Hays: How to UGC Clearly Now

In the debut episode of Authentic Influence, Vivoom CEO Katherine Hays sits down with Adam Conner to lay some UGC groundwork – best-in-class standards to which any business should hold themselves to ensure they are getting the most value out of user-generated content. Katherine is a visionary in the world of marketing and advertising technology. She made her first entrepreneurial venture in the gaming world through the co-founding of Massive Inc. which sought to embed dynamic branded content int...

Oct 31, 2018•50 min

Authentic Influence: A New Podcast

This is Authentic Influence: a new show brought to you by Vivoom and hosted by Adam Conner, which dives into the user-generated content revolution which has placed an extraordinary amount of brand power into the hands of the everyday consumer. Tune in and together we’ll explore this revolution and bring to light the good, the bad, and the ugly of UGC today. We’ll sit down with chief marketing executives, thought leaders, and social influencers alike to get a sense of how the biggest brands in th...

Oct 31, 2018•2 min

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