Beachbody CEO Carl Daikeler: Let Your Flaws Show

On today's episode of Authentic Influence, Adam Conner is joined by Carl Daikeler, the CEO and Co-Founder of Beachbody. Beachbody is a platform offering home workout videos and nutrition guides.

Today, you'll learn:

• Why Carl founded Beachbody (which includes the admission that he, himself, isn't a fitness guy)

• The growing importance of fitness at home in the current context (and how it's been reflected in Beachbody's growth)

• Standout stories of Beachbody consumers, plus how these individual stories are leveraged by the brand

• The balance between mega-influencers and regular people when it comes to being truly influential. In particular, how: "An influencer with millions of followers is not going to be nearly as influential as the person who's got 50, but has a real relationship with them."

• The outlook for Beachbody going forward

• As always, advice on how to build a more authentic brand: specifically, how it's okay to be flawed

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)