Allume Founder & CEO Mauria Finley: Get Your Style On!
Episode description
On today's episode of Authentic Influence, Adam Conner is joined by Mauria Finley, the Founder & CEO of Allume. Allume is a personal styling and fashion service helping women feel more confident and their best.
Today, you'll learn:
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Why Mauria founded Allume; how folks interact with a styling service right now given most folks aren't out and about
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How a high level of service develops loyalty beyond a simple string of transactions; the extent to which it will cement brands in consumers' minds going forward
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Notable stories about Allume consumers; Mauria's thoughts about not wanting to crowd consumer voice with branding. Is there a middle ground?
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As always, advice to build a more authentic brand
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Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)